Research into data analytics by marketing professors Michel Wedel and P.K. Kannan at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H.

Consumer ‘Word-of-Mouth’ Study Cited for Long-Run Impact in Marketing Field Research into managing consumer word-of-mouth communication by David Godes, professor and chair of the Marketing Department at the University of Maryland’s Robert H. School of Business, has garnered an INFORMS Society for Marketing Science “Long Term Impact Award” for 2017.