About 230 undergraduates in the University of Maryland’s Robert H. Smith School of Business exercised and built on their accounting, marketing and management wherewithal in a Smith Live Case event on Oct. 10, 2017. Unilever and the Smith School’s Office of Transformational Learning collaborated to organize separate sessions in Tyser Auditorium, where students broke out into small teams to simulate Unilever managers estimating market demand and determining a pricing strategy for a new, dry spray antiperspirant.