What Makes You Keep Reading?
Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.
Why Is It So Hard To Close the Gender Pay Gap?
Equal pay for equal work. It’s a simple notion, but one that’s surprisingly hard to implement without buy-in from upper management and quantitative tools for decision support.
Open Shop in Multiple Platforms
Online retail platforms dominate ecommerce. But in crowded markets, how can vendors stand out and maintain a competitive edge? Smith School professor Jie Zhang says vendors benefit from being in multiple places.
Predict Presidential Election Results
To win elections, there is a right way for political campaigns to spend their money, according to new research. Smith School professor Lingling Zhang and a co-author studied U.S. presidential campaigns for elections from 2004 through 2012.
Seize Growth Opportunities
Public firms grow faster and respond better to positive demand shocks in the first five years after an initial public offering than firms that stay private, new research co-authored by Smith School professor Liu Yang shows.
Go Slow to Avoid Market Crashes
Wall Street traders make the most money when they do their best to stay under the radar of other traders by making their trades slow and steady. Research co-authored by Smith School professor Yajun Wang shows why.
Beware of the Pull of Prada
Research from Smith School professor Yajin Wang shows that luxury consumption triggers antisocial behavior, but only if the luxury product is perceived as rare and exclusive and is used in front of other people.
Build Social Networks That Inspire
Our connections influence how innovative we are at work. Smith School professor Vijaya Venkataramani says the network of your "alters" — the people you turn to for problem-solving advice — can also help you become more creative.
Recover From a Service Failure
It happens. Sometimes companies let their customers down. And when they do, they need to fix it fast, says Janet Wagner of the University of Maryland's Robert H. Smith School of Business.
Improve Flood Relief and Recovery
Niratcha “Grace” Tungtisanont, an assistant professor at the University of Maryland, researches flood recovery strategies, focusing on community resilience and preparedness. Her work emphasizes effective disaster relief, influenced by her experience with the 2011 Thai floods.