The department of marketing at the University of Maryland’s Robert H. Smith School of Business, along with support from the student-run terpAMA, is sponsoring the Third Annual Undergraduate Marketing Conference on Friday, March 2, 2012 in Van Munching Hall. The theme for this year’s conference is Digital is NOW!

Though cellphones are usually considered devices that connect people, they may make users less socially minded, finds a recent study from the University of Maryland's Robert H. Smith School of Business.

The annual Top 10 Summer Reading List for Business Leaders – as recommended by Robert H. Smith School of Business faculty and staff - is several and months and a change-of-season away. Perhaps something to whet reader appetites for the 2012 summer list, a few Smith leaders reflected on books they have recently read and recommend for winter reading. The following selections cover "behavioral" economics and finance, “dark” secrets of the Internet, the revolutionary effect of the shipping container, social media as a driver of social change, and more.

The Department of Marketing at the University of Maryland's Robert H. Smith School of Business recently helped unite top academics and practitioners worldwide to bolster the marketing profession. The department co-hosted the Dec. 9-10 "New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation” with the Institute for Operations Research and the Management Sciences (INFORMS) in its 50th year. The conference took place at the Smith School's Washington, D.C., campus located at Reagan Building and International Trade Center.

 

 

Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award. Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education. The AMA, the largest marketing association in North America, will present the award as part of its Feb. 18 Winter Marketing Educators’ Conference in St. Petersburg, Fla.

A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season:

Facebook. Twitter. LinkedIn. You probably use social media – or at least you’ve heard of the major platforms. But how does social media fit into your business? In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, William Rand, assistant professor of marketing, talks about social media at a business tool.

The U.S. Department of Agriculture recently replaced its food pyramid nutrition guidelines with a user-friendly plate icon to help Americans understand the proportions of foods they should be eating each day for a healthy diet. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Rebecca Ratner talks about how her research supports the new nutrition guidelines.