The Freemium Economy: How Companies Can Get You To Pay Up

SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key question. Can a company increase its number of paying customers when a free version is available? And if so, how?

Why Snapchat’s OMG IPO Is Raising Eyebrows

SMITH BRAIN TRUST – When Jonathan Aberman thinks about Snap Inc.

Yahoo's Got a Plan, But Does Verizon?

SMITH BRAIN TRUST – The fate of Verizon's $4.83 billion offer for long-struggling Yahoo has been murky since a pair of massive breaches was revealed last year.

One Big Question About the AT&T-Time Warner Deal

SMITH BRAIN TRUST — AT&T's proposed $85.4 billion acquisition of Time Warner could be the first of a string of similar mergers to come.

Feature Fatigue Creeps As Apple Targets Fitbit

SMITH BRAIN TRUST — The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch.

Southwest Fights Off Online Travel Agencies

SMITH BRAIN TRUST — Southwest Airlines has long swiped left on online travel agencies. But now a trio of matchmakers is pushing the airline into a forced marriage of sorts in the name of consumer protection.

Five Ways Verizon Wins With Yahoo

SMITH BRAIN TRUST — Verizon’s $4.8 billion cash purchase of Yahoo positions the telecom giant to fulfill its longstanding goal to be a player in online media and advertising, says marketing professor P.K. Kannan at the University of Maryland’s Robert H.

The Case for Giving Away Creative Content

SMITH BRAIN TRUST — BroadwayHD made history on June 30, 2016, with livesteaming of "She Loves Me," a musical production at Studio 54 in New York. Other companies have done similar things for years.

Leeway for Amazon in New Drone Rules

SMITH BRAIN TRUST — The Federal Aviation Administration’s initial, comprehensive set of rules for commercial drones will open the floodgates to tens of thousands of unmanned aircraft systems (UAS) in U.S. airspace.

10 Business Books for your Summer Reading

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the "13th Annual Top-10 Summer Reading List for Business Leaders" for 2016, as recommended by members of its faculty and administrators.

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