ONLINE FORUMS PROVIDE  VALUABLE MARKETING DATA, BUT ONLY WITH THE RIGHT FILTERS By Wendy W. Moe

Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact). 

Wendy Moe, an associate professor of marketing at the University of Maryland’s Smith School of Business, has won the 2014 Robert D. Buzzell Marketing Science Institute Best Paper Award for her research on social media intelligence. 

A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season:

All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets? In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Wendy Moe, associate professor of marketing, discusses how organizations can use interactions that happen with their brand on social networks.

All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets? In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Wendy Moe, associate professor of marketing, discusses how organizations can use interactions that happen with their brand on social networks.

Research by Wendy Moe

Ready to get cozy and catch up on some of the movies and TV shows you've missed? Maryland Smith faculty have some recommendations.

There’s a lot marketers can learn from the text we create on social media. New research explains how.

After the uproar over the Forbes list, Maryland Smith experts compile a quick list of their own, with just a few of the women that should make any list of innovators.