Marketing researchers at the Smith School developed a transformer-based AI model that predicts digital customer behavior, personalizes insights, and outperforms traditional methods—advancing real-time marketing analytics and ROI through individualized, multi-touchpoint journey analysis.

The Smith School has awarded 2025 Smith Internal Research Grants to 20 faculty-led teams to support high-impact research in areas including AI, entrepreneurship, labor markets, corporate communication, and online learning, fostering innovation across disciplines.