Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
February 22, 2018
‘Black Panther’ Isn’t Just a Great Movie; It's Great Marketing
It's not often that a film smashes box office expectations in quite the way that Marvel Studio's "Black Panther" has. But it's not often that a superhero film gets so many things so right – from the screenplay, to the casting, to the marketing, says the Smith School's Henry C. Boyd III.
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‘Black Panther’ Isn’t Just a Great Movie; It's Great Marketing
February 22, 2018
Planting Seeds for Organic Growth
Companies are coming up with ways to tap crowds online for innovative ideas, product support and better ways to connect with their customers. And there is a right way to do it.
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Planting Seeds for Organic Growth
February 14, 2018
A Tax Loophole You Could Drive an Uber Through
There are two certainties, the old saying goes: Death and taxes. And though there are no known loopholes for death, tax professionals do discover tax loopholes from time to time. Like this one, involving Uber drivers.
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A Tax Loophole You Could Drive an Uber Through
February 13, 2018
Why Fashion Week Still Matters
In an era of social media, where the internet brings far-flung places closer and makes location an almost secondary consideration, there is a week when being in the right place – New York City – still matters. It's Fashion Week."It is precisely because of social media that Fashion Week has become…
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Why Fashion Week Still Matters
February 13, 2018
Breaking Down the Effects of Speaking Up
Encouraging team members to voice their constructive opinions and concerns about work-related issues leads to performance and safety gains, according to new Smith School research.
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Breaking Down the Effects of Speaking Up
February 12, 2018
A Hands-off Approach To Creativity
How does leadership — and leadership style — affect the origin of creativity in work environments? New Smith School research takes a closer look.
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A Hands-off Approach To Creativity
February 8, 2018
When Finding the Right Words Pays Off
The Smith School's Michael Trusov, associate professor of marketing, proposes a two-part approach to help advertisers gauge how well their paid search ads are performing.
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When Finding the Right Words Pays Off
February 6, 2018
A Wells Fargo Sanction, a Warning for Its Peers
For Wells Fargo, the Fed's stringent sanctions last week undoubtedly come as a bit of a blow. For the rest of the banking industry, more of a warning. "This is a supervisory slapdown in a major," says the Smith School's Clifford Rossi.
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A Wells Fargo Sanction, a Warning for Its Peers
February 6, 2018
Are Wall Street Salaries a Scourge?
Wall Street has garnered a reputation for its high salaries. Analysts, policymakers and academics have chided the industry, accusing it of helping to distort the "efficient allocation of talent." Smith School experts break down that criticism.
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Are Wall Street Salaries a Scourge?
February 5, 2018
Why Mood Matters in the Workplace
Emotions and moods play into an organization’s overall climate, and that climate affects big-picture organizational relationship-building, productivity, creativity and reliability performance.
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Why Mood Matters in the Workplace