Misinformation is a big problem online, and AI is making it worse. With AI, people/organizations can create and disseminate inaccurate information instantaneously at large scale. We call on brands, platforms, AI companies, consumers, and the government to address the problem.
Gita V. Johar, Meyer Feldberg Professor of Business in the Marketing Division at Columbia Business School; Amna Kirmani, Dean's Chair of Marketing and Ralph J. Tyser Professor of Marketing, Smith School of Business, University of Maryland
Journal of Consumer Psychology