Being able to analyze data will not be the key to your success in the future. If you expect to have a viable career, you better get in touch with your emotions.

Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.

Companies often use automatic renewals, usually with ample warning to subscribers. But when they're sneaky about renewals, that crosses a line, a Maryland Smith expert says. 

The name Volvo has long conjured up an image of safety. But the fatal crash involving an autonomous Uber vehicle puts the brand in new peril, says Smith School reputation expert Roland Rust.

When it comes to booking a hotel, where to stay can be influenced by more than price. Two Smith School professors examine which hotel amenities are most likely to keep guest coming back.