Air dates: Thursday, July 11, 2013, 7:30 p.m.; Sunday, July 14, 2013, 7:30 a.m. If you got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use. According to the study, people flaunting the brands they use in a conspicuous manner – such as obnoxiously displaying a designer handbag label or wearing Gucci sunglass indoors – is a big turn-off for many consumers.