‘Black Panther’ Isn’t Just a Great Movie; It's Great Marketing
It's not often that a film smashes box office expectations in quite the way that Marvel Studio's "Black Panther" has. But it's not often that a superhero film gets so many things so right – from the screenplay, to the casting, to the marketing, says the Smith School's Henry C. Boyd III.
Profs Reminisce About Their Best Gifts Ever
The best givers take time to understand their customers, who just might want a Miles Davis poster, shares in the local utility company, a piano or a pocket calculator.
After Trump’s Tweets, a Playbook For the NFL
How should the NFL respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III.