College Park, Md. – October 22, 2010 – The Robert H. Smith School of Business congratulates five of its scholars identified as the likely leaders of the next generation of academics by top industry group the Marketing Science Institute (MSI).

Smith’s marketing department has successfully recruited several active assistant professors over the past three years. Michael Trusov, who received his PhD from UCLA’s Anderson School of Management in 2007, studies Internet social networks and online word of mouth and has received several awards and mentions for his publications. Yogesh Joshi, a 2007 graduate of the Wharton School at the University of Pennsylvania, ha

Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.

Social tags are the keywords that users create as they discuss or categorize topics on social media. And they can offer valuable insights into consumers’ perceptions of products and brands.