Smith’s Strategic Design Fellows partnered with Maryland Athletics to help student-athletes build and market their personal brands under NCAA NIL rules. The pilot paired marketing students with athletes, combining real-world experience with branding, content creation and client collaboration.

A Strategic Design Fellows team representing the University of Maryland’s Robert H. Smith School of Business tied for third place in the recent American Marketing Association (AMA) International Collegiate Case Competition sponsored by the Wall Street Journal. The Smith team was among 10 selected (from 78 teams submitting cases) for the competition held in early April in New Orleans.