Changing the Game
Former Chicago Bulls executive Stephen M. Schanwald committed $18 million to UMD, including $8 million to endow a new sports management program at the university where his career began and college sports marketing took an early, pioneering step.
Maryland Sports Business Conference: Bridging Academia and Industry with Schanwald's Impact
The Smith School hosted its 5th Annual Maryland Sports Business Conference on May 2, featuring 14 panelists and launching the Stephen M. Schanwald Sports Management Program. Students gained real-world insights on sports marketing, law, analytics and industry trends.
Stephen M. Schanwald Donates $8M to Launch the Schanwald Sports Management Program
The University of Maryland Robert H. Smith School of Business is proud to announce that alumnus Stephen M. Schanwald ’77, former Executive Vice President of Business Operations with the Chicago Bulls and a trailblazer in sports marketing, has given an $8 million gift to establish the Stephen M. Schanwald Sports Management Program. The gift is part of a larger, $18 million commitment which also supports Maryland Athletics.