The Smith School hosted its 5th Annual Maryland Sports Business Conference on May 2, featuring 14 panelists and launching the Stephen M. Schanwald Sports Management Program. Students gained real-world insights on sports marketing, law, analytics and industry trends.

Stephen M. Schanwald ’77, former Chicago Bulls executive and sports marketing pioneer, announced an $8 million gift establishing UMD's Sports Management Program. During his visit, he shared industry insights with students and joined experts for a "Business of Sports" panel.