Associate Professor Daniel McCarthy blends rigorous research with creative teaching tools—like music—to make marketing analytics memorable. His focus on customer-based valuation, real-world applications, and student engagement helps transform complex concepts into impactful, real-life learning experiences.

Research co-authored by associate professor Dan McCarthy finds that online sports betting legalization has led to a rise in irresponsible gambling, especially among lower-income individuals. The study highlights financial risks and calls for safeguards to mitigate potential societal harm.

Smith marketing professor Daniel McCarthy's research found that Apple's 2021 App Tracking Transparency (ATT) significantly impacted small direct-to-consumer businesses. ATT caused a 37% drop in ad click-through rates and up to a 60% revenue decline for smaller firms reliant on Facebook ads.

Smith School marketing professor P.K. Kannan says Apple's iPhone 16, powered by “Apple Intelligence,” marks a significant upgrade, particularly in privacy-focused AI and computational photography, aiding both user experience and market competitiveness.

The Smith School welcomes new faculty for Fall 2024. These experts will enhance the school's mission by teaching and advancing research in areas such as AI economics, business law, marketing analytics, and financial policy regulation.

Smith School welcomes five new faculty members for Fall 2024, including experts in marketing, finance, and information technologies. Daniel McCarthy, Xinying Hao, Cathy Chen, Tania Babina, and John Silberholz enhance the academic environment with their diverse research backgrounds and experience, enriching opportunities for students and researchers.