Organizations will need to do three things well to thrive in 2025, keynote speaker Calvin G. Butler Jr. said Nov. 13, 2015, at the fourth annual Smith School Business Summit in Baltimore.
- Understand customers: “You need to think about where your customers are going, and you need to meet them there,” said Butler, CEO of Baltimore Gas and Electric Company.
- Embrace technology: “Technology serves as the intermediary between me and my customer.”
- Analyze data: “We have more customer information than we know what to do with it,” he said. “But the key is how I use that data to better serve you.”
The Smith School’s Office of Career Services organized the event, which attracted about 500 participants. Following Butler’s comments, Smith School professors moderated 11 panels focused on different aspects of “Workplace 2025.” /DJ/
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The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.