News at Smith

5th Annual Smith School Business Summit, Oct. 28

Oct 05, 2016


Success in a VUCA World: Leading in Volatile, Uncertain, Complex, Ambiguous Times

Friday, October 28, 2016 • 2-6:30 p.m.
Omni Shoreham Hotel
2500 Calvert Street, N.W.
Washington, D.C. 20008

We are living in a VUCA world - and no business or industry is exempt.

Successful companies and organizations are all identified by their ability to look forward, plan forward and move forward - in volatile, uncertain, complex and ambiguous times. Is your leadership ready? Are you?

The University of Maryland’s Robert H. Smith School of Business presents the Fifth Annual Smith School Business Summit on Friday, Oct. 28, 2016, at the Omni Shoreham Hotel in Washington, D.C.

David Williams, president and CEO of Merkle Inc., will deliver the keynote address. Two breakout sessions with six interactive panels will be moderated by Smith School faculty experts. A networking reception will immediately follow the event.

Join us as we examine innovative practices that are turning the business world on its ear using real-life, real-time examples of leaders and influencers who are making VUCA work to their advantage.


David Williams

David Williams is president and chief executive officer of Merkle Inc., a performance marketing agency that uses data, analytics and technology to help brands such as Dell, GEICO and the American Heart Association sustain profitable customer relationships. As a young entrepreneur, Williams acquired Merkle in 1988, becoming the company's 24th employee. Today, Merkle has more than 3,400 employees in locations in the United States, China, United Kingdom and Spain. With revenues of over 400 million, it is one of the leading agencies in the U.S. for digital, CRM/data and search. Williams is a frequent speaker at industry events and has written numerous articles and white papers on topics such as customer relationship marketing, database marketing and analytics, digital media and marketing technology. FULL BIO.


The Fifth Annual Smith School Business Summit is hosted by the Office of Career Services and sponsored by the following OCS Corporate Partners:

Premier-Level Sponsors: Sponsors

Super Terrapin-Level Sponsors: Sponsors

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
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College Park MD 20742