Ziting Liao Directory Page

Ziting Liao

Ziting Liao

PhD Student in Marketing

M.S. in Marketing Analytics, University of Rochester

B.S. in Tourism Management/Finance, Southwestern University of Finance and Economics


Ziting Liao began the Smith PhD Program in Fall 2022 in the quantitative marketing area of specialization. Her primary research interest is the implementation of text analysis and causal machine learning in digital marketing.

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