Xinqian (Demi) Dai Directory Page

Xinqian(Demi) Dai began the Smith PhD Program in Fall 2024. Her research interests include entertainment and sensory marketing, with an emphasis on machine learning and large language models as core methodologies.

Education background

• M.S. in Business Analytics, University of Michigan
• B.A. in Marketing and Statistics (Dual Major), University of Massachusetts Amherst