W. Jason Choi Directory Page

W. Jason Choi
Assistant Professor
PhD, Columbia University
Professor Choi teaches Statistical Programming for Customer Analytics and Marketing Research. Broadly, he is interested in applying quantitative methods to study the strategic interactions between various stakeholders in the online advertising industry. His recent work examines the impact of data privacy regulations on consumers' privacy choices and advertisers’ targeting strategies.
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Business Meets Journalism: UMD Experts Tackle Local News Crisis
Smith School and Merrill College faculty joined journalists to explore innovative business models, AI tools and cross-disciplinary…
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Business Meets Journalism: UMD Experts Tackle Local News Crisis