Video gaming, as eSports, is drawing a marketing bonanza thanks to Millennials, who also make any ‘Is it a legit sport?’ debate moot, says Smith School marketing professor Hank Boyd. When Turner Sports transitions from Warriors-Thunder NBA playoff action tonight to its Friday debut on TBS of its own eSports league, it also will showcase Turner’s new 10,000-square-foot arena in Atlanta.
Apple CEO Tim Cook is back from a weeklong visit to India, which the company hopes will be its next major growth center, now that China is cooling. But the company, which has only about 2 percent of the Indian smartphone market today, faces a host of challenges, explains Smith School professor Gary A. Cohen. These range from a lower-income consumer base than exists in China, to regulatory hurdles, to a host of
Lines at some airports have gotten nightmarish as travelers head into the summer's first holiday weekend. As a result, two U.S. senators have called on airlines to stop charging fees for checked bags as a way to reduce the burden on TSA screeners. Research from Smith School professor Martin Dresner at three Washington-Baltimore airports show how baggage fees do indeed significantly change consumer behavior.
Bayer has announced plans for a $62 billion buyout of Monsanto, and critics did not wait long before blasting the proposed megadeal. MarketWatch calls it bad news for anyone who grows or eats food. CNN sees a “nightmare for America.” And CBS News warns of a “GMO Monster." Smith School PhD Mahka Moeen wrote her dissertation on the industry and offers a historical perspective that might calm some of the fears.
The Center for International Business Education and Research (CIBER) at the University of Maryland’s Robert H. Smith School of Business awarded two PhD candidates with $4,000 each to support their research. CIBER Director Kislaya Prasad presented Yang Pan and Lanfei Shi, both PhD candidates in information systems, with the awards at a ceremony on May 11, 2016.