Marketing

Smith MBA Students Take the LOreal e-Strat Challenge

Last week, as the LOreal e-Strat challenge entered a crucial stage, two Smith teams were sitting proudly in first and second place in the North American standings. The competition is far from over, but the leading 176 teams globally will be invited to submit a business plan in addition to their final round of decisions. Ten lucky teams will meet in Paris, April 22, for the finals.

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