Marketing

Marketing Science Institute Taps Robert H. Smith School of Business for Promising Young Scholar

College Park, Md. January 8, 2007 - Rebecca Hamilton, assistant professor of marketing at the University of Maryland's Robert H. Smith School of Business has been identified by the Marketing Science Institute (MSI) as among a select group of scholars most likely to become the marketing fields next generation of leaders.

John Healey

John began the program in Fall 2008.  His research interest are within quantitative models and marketing strategy with an economics perpsective. Specifically, his research explores substantive econometric models of firm marketing activity, financial models and asset pricing in marketing, firm communications, advertising, social media, and digital marketing. 

Jared Watson

Jared started the program in Fall 2013. While his research interests are widespread, he is primarily interested in persuasion, identity, branding, and decision-making.

terpAMA Excels at International Collegiate Conference

The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.

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