Marketing

UMD-FDA Workshop on Mobile Health and Social Media Analytics for Product Safety

The Food and Drug Administration is looking to get, and stay, on the same page with producers and users of medical wearables. The FDA mission to regulate medical devices to protect consumers is challenged by the mobile health field continuously innovating new products. Harnessing user data is one way to keep pace. Thus, regulators and experts from industry and academia will gather on Friday, Sept. 11, 2015 in the University of Maryland’s Adele H. Stamp Student Union to discuss the opportunities and challenges these data sources create.

Tom Kim

Tom Kim began the program in Fall 2010. His research includes price presentation and decision making, specifically decision-making under limited knowledge.

Yuechen Wu

Yuechen Wu began the program in Fall 2014. Her research includes consumer behavior, decision making, scarcity, persuasion knowledge, and social exclusion. 

Min Kim

Min Kim began in Fall 2015. His research interests include price discrimination, two-side market, and discrete choice model.

How to Deal With That Irate Tweeting Customer

Twitter can be a brutal world for customer-service workers, since complaints get aired not just with great vitriol but also very publicly. All companies take virtual punches to the gut, and they have to decide how to respond.  "I am so sick of @ATT not working!" "Sitting on the Tarmac at DFW waiting for a gate! Late again #americanairlines." New research from Smith School professor Liye Ma finds that intervening to help people who complain on Twitter is a double-edged sword. It improves the relationship with the firm but also makes that person more likely to complain in the future. Read more...

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