Marketing

Guarav Bhalla Named Executive Education Specialist of the Year

Gaurav Bhalla, adjunct professor at the University of Maryland’s Robert H. Smith School of Business and executive fellow of the Center for Excellence in Service (CES), has been named Executive Education Specialist of the Year by Corporate Vision Magazine, a UK-based media company reaching 130,000 top-tier business professionals with global business news and analysis.

Yahoo's Got a Plan, But Does Verizon?

Yahoo Inc.The fate of Verizon's $4.83-billion offer for long-struggling Yahoo Inc. has been pretty murky since a pair of massive breaches was revealed last year, and the recent regulatory filing establishing a new holding company doesn't clarify matters much. What we do know is that if the deal closes, Yahoo has a plan and a name for the $30 billion in assets that are left behind. Those assets, including Yahoo's 15 percent stake in Chinese e-commerce giant Alibaba, would be called Altaba. What's less clear is whether the deal with Verizon will go through at all, and what the future will be for Yahoo CEO Marissa Mayer. Read more...

12 Big Things That Will Shape Business in 2017

It's nearly New Year.It's almost a new year, and across the University of Maryland's Robert H. Smith School of Business, some prognosticating has begun. We asked a group of professors to look ahead at the trends and developments we might see in the next 12 months. They turned their focus to the stock market, tax policy, Amazon, McDonald's, finance, real estate, Obamacare and more. Here's what they said. Read more...

A Look Back at the Best Ads of 2016

H&M, "Come Together"Adweek's list of the 10 best ads from 2016 runs the emotional gamut. There is comedy. There's drama. There's even a bit of spy intrigue. If that mix sounds a little like the box office for any given year, that's no surprise, says Smith School marketing professor Henry C. Boyd III "More and more we are seeing spots that are more than a commercial. They are minimovies," he says. It's a trend that took hold with the popularity of YouTube, and it's one that's likely to be with us for a while. Boyd breaks down AdWeek's top 10 and what makes them so good. Read more ...

Toy Craze in an Egg: Why the Hatchimal Is Hot

www.hatchimals.comWhy do we want the things we can't have? In the toy market, especially in the holiday season, it's sometimes because demand just takes off like a flying reindeer, surprising Santa, and toy makers and everyone in between. We're referring, of course, to the Hatchimal, the small, furry, motorized creature that pecks its way out of its colorful plastic egg and sings "Happy Birthday." Store shelves and online retail sites have been widely cleared of the little coveted creatures, leaving parents scrambling. Read more...

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