Marketing

The Retail Blues

Here's good news if you're looking for discounts, bad news if you're in the retail industry: Third quarter 2015 was brutal for much of the retail sector. For analysts, the mystery is why few people used the windfall from low gas prices to splurge on themselves or their families. In expectation of such spending, retailers let their inventories rise, a decision some now regret. Read more...

What's the Best Time to Launch a Video Game?

Research from the Robert H. Smith School of Business, at the University of Maryland, offers new insight into the strategies companies should use to maximize sales of their games: In general, study finds, companies ought to weigh the tradeoffs between reaching early adopters of game consoles, who purchase more content (and more-sophisticated content), and later adopters, who buy less but who over time make up more and more of the population of console owners. Read more...

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