Marketing

Trump Is Winning Twitter: Does It Matter?

Retweets aren't necessarily endorsements, and they definitely aren’t votes. So what can Twitter tell us about the 2016 presidential election? Maybe more than you think, new research from the University of Maryland suggests. For starters, Republican nominee Donald Trump is winning — at Twitter anyway — over Democratic rival Hillary Clinton. The authors of a working paper focused on presidential campaign media coverage and tweeting analyze the effects of Trump's frequent tweeting. Read more...

Feature Fatigue Creeps As Apple Targets Fitbit

The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch. But beware of “feature fatigue,” a term coined at the Smith School in a 2006 study co-authored by marketing professor Roland Rust. The concept is based on the notion that, while increasing the number of features increases a product’s appeal, too many features can make a product overwhelming. Read more...

Southwest Fights Off Online Travel Agencies

Southwest Airlines eschews online travel agencies. But a trio of U.S. senators is pushing for a forced marriage of sorts between the industries in the name of consumer protection. The lawmakers recently issued a news release urging pressure on airlines to share fares and fees with online travel agencies. Smith School professors Martin Dresner and P.K. Kannan share insights. Read more...

Student Involvement

terpAMA wins SUSA club award
terpAMA wins SUSA club award

Getting involved is the name of the game for Smith marketing students. Whether you’re in the Design Fellows program, the new Hospitality Fellows program, or a member of terpAMA, there’s always something going on. 

Design Fellows is a three-semester program for Smith undergraduates that focuses on design thinking and the strategic intersection of design and business using an experiential learning approach. The courses include design applications, digital marketing, and computer graphics. Students are prepared for careers in advertising agencies and other firms as creative consultants and graphic designers, among many other professional positions.

The Design Fellows program is a competitive admission program for juniors at the Smith School. Learn more about this exciting program at their website: http://www.strategicdesigninbusiness.com/ 

terpAMA’s mission is to enhance the members' educational, professional, and social experience through the application of marketing skills and exposure to the vast array of opportunities that lie beyond the classroom.

The club wins lots of awards – both here at Maryland as well as nationally. They are a Top 25 Chapter, meaning they are in the Top 25 of more than 400 collegiate AMA chapters. Last year terpAMA won the SUSA Club-of-the-Year Award, and Professor Diane Whitney won Club Advisor-of-the-Year!

terpAMA is much more than just a student organization. They are a community of fun, creative, and driven undergraduate students who are 100% dedicated to helping each other grow and succeed in both college and beyond. The focus is on developing members through providing connections to companies, gatherings among like-minded students, learning opportunities, and projects to gain real-word experience. Students have the opportunity to participate in case competitions, to attend the collegiate AMA conference in New Orleans, and go on site visits to marketing firms and corporate headquarters.

In the fall terpAMA hosts the Undergraduate Marketing Conference which features corporate keynote speakers, a Unilever case competition (with a financial award to participants), panel discussions with marketing alumni, and a networking event with up to 20 alumni in marketing.

The club meets weekly on Tuesdays at 7 p.m. in 1418. Guests are always welcome. For more information about their activities, e-mail terpAMA@gmail.com

 

How Underdogs Can Win in the Service Industry … and Politics

Hiring someone in the service industry? You’re likely focused on finding a competent provider with a successful track record, and it’s unlikely you’ll make extra time to seek character references. This setup stacks the odds against an upstart who wants the opportunity, but has no history of successful deals. But new Smith School research suggests ways to win as an underdog in the service industry — and in a presidential election. Read more...

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