News at Smith

May 01, 2012

Just a few months ago, Eastman Kodak—the company whose brand was synonymous with taking pictures for more than a hundred years—declared bankruptcy. The photography pioneer invented digital cameras but failed to leverage its own innovation.

May 01, 2012
World Class Faculty & Research

Read the spring 2012 issue of Research @ Smith.

May 01, 2012

Research by Rhonda Reger and Debra Shapiro

Even after wrongdoing, firms can influence media coverage by carefully choosing the types of information they release to the press.

May 01, 2012

Research by Jie Zhang

In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.

May 01, 2012

Research by Henry Lucas

Companies must make an early move to either adopt a new business model, or morph the existing model to take advantage of the disruptive innovation.

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