The Department of Marketing at the University of Maryland's Robert H. Smith School of Business recently helped unite top academics and practitioners worldwide to bolster the marketing profession.
MEDIA ALERT: December 5, 2012
Robert H. Smith School of Business finance professor and former Citigroup Inc. senior executive Cliff Rossi has weighed in on Citi’s plans to cut 11,000 jobs from its global consumer-banking unit. The move entails closing 84 branches, including 44 in the U.S.:
“These latest cost-cutting measures get Citi focused back on efforts to improve their operating efficiency relative to their peers. Citi's dollars of revenue generated per employee lag behind their competitors and so this announcement is not surprising
Anil Gupta, the Smith School’s Michael Dingman Chair in Global Strategy and Entrepreneurship, will answer questions in “Adapt or Invent: Innovating in an Emerging Market," a webinar presented live by The Economist from 11-11:45 a.m. Tuesday, Dec. 4.
Thursday, November 29, 2012, 7:30 p.m.; Sunday, December 2, 2012, 7:30 a.m.
Many startups base their businesses on changing their customers’ behavior – which can be a challenge. But it doesn’t have to be so hard. The trick is understanding how customers make decisions and how to influence those decisions.
In this edition of Smith Business Close-Up, the Smith School’s Rebecca Ratner talks about her experience working with entrepreneurs at Silicon Valley’s behavioral economics summit for startups, StartupOnomics, and the takeaways