News at Smith

May 01, 2012

Research by Jie Zhang

In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.

May 01, 2012

Research by Henry Lucas

Companies must make an early move to either adopt a new business model, or morph the existing model to take advantage of the disruptive innovation.

May 01, 2012

Which IT investments benefit the bottom line

May 01, 2012

Gerard Hoberg, associate professor of finance, on the Facebook IPO:

May 01, 2012

Rosie Ferrarro, assistant professor of marketing, received her PhD from Fuqua School of Business at Duke University. Her research interests focus on consumer behavior, specifically the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior.

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