United’s and Delta’s shift to reward customers based on spending instead of miles could set up the airlines to milk big corporate accounts. But Smith professor Roland Rust says the strategy could turn off a broader base of customers in the long-run, including smaller business clients. Rust
The University of Maryland’s Robert H. Smith School of Business is ranked No. 41 among 464 accredited full-time MBA programs surveyed for U.S. News and World Report’s 2016 Best Graduate Programs.
Technological know-how is great, but workplace culture is the most critical factor to success in software production, according to a new study supported by the Smith School's Center for Excellence in Service. The center has supported software developer 3Pillar Global in creating an industry-first Product Development Success Index.
Voyeurism charges can never be good for a company's reputation, but can Rams Head Group come back from allegations that its president secretly recorded women in the restroom? To assess the damage, Smith marketing professors Roland Rust and Hank Boyd draw comparisons in the Baltimore Sun to the BP oil
Next month, 15 students will embark on QUEST’s first trip to Silicon Valley, where they will have the chance to visit 12 businesses and learn first-hand about design, innovation, and quality. These students will have the opportunity to see reality-centered applications of QUEST tools while developing their professional skills. Our goal is to reduce the cost of this trip by 50 percent for each of the students.