Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.
Digital piracy has persisted in the past decade. In the music world, the Recording Industry Association of America claims illegal downloads annually drain $12.5 billion and 70,000 jobs from the U.S. economy.
Smith to Educate 600 U.S. Customs and Border Protection Leaders
Sherika Shaw Ekpo, MBA ’09, made her time count at Smith. She was the first in her class to secure an internship offer and the first to secure a job offer, and she did this while working 20 hours a week on campus. She also brought together students from the full-time, part-time and executive programs as president of the Smith Association of Women MBAs. By the time she graduated, she had competing job offers to consider.