MBA students from the University of Maryland’s Robert H. Smith School of Business joined students from 13 other universities to compete in the 2016 PepsiCo MBA Invitational Business Case Competition at Texas Christian University (TCU), Oct. 28-30, 2016.
Companies worried about disruption need science and technology to stay relevant in the 21st century, but speakers at the fifth annual Smith School Business Summit pointed to soft skills as the real competitive advantage. “If you get leadership, management and culture right, everything else takes care of itself,” keynote speaker David Williams told an audience of more than 300 faculty, staff, students and working professionals gathered Oct. 28, 2016, at the Omni Shoreham Hotel in Washington, D.C.
Speed dating took on a new meaning for undergraduates studying finance at the University of Maryland’s Robert H. Smith School of Business last week. For several hours on Oct. 26, 2016, more than 130 students mixed and mingled with almost 40 professional mentors from the field of finance at the annual Finance Fellows Networking Night. Several of the mentors were Smith alumni who returned to College Park representing firms such as Capital One, Northwestern Mutual, Deloitte, Harborside Group, and SECU, to name just a few.
Merkle has 500 data scientists, big-name clients and decades of experience as a customer relationship marketing agency. But CEO David Williams cited something else as his firm’s greatest asset during the fifth annual Smith School Business Summit in Washington, D.C. “Culture is our competitive advantage,” the keynote speaker told an audience of more than 300 faculty, staff, students and working professionals.
If Donald Trump loses the election on Nov. 8, his next campaign is likely to be restoring a tarnished Trump brand. "The image is the name," says Smith School marketing professor Amna Kirmani. "And the name, Trump, is Donald Trump." She and Smith School marketing professor Henry C. Boyd III describe the branding challenges Trump would face.