LEGO sales growth fell in the first-half of 2016. But the toymaker says it initiated the slowdown to expand its plant capacity and workforce in time to compete for holiday shoppers with Mattel, which LEGO recently surpassed in global sales. Smith School professor Oliver Schlake says one reason for LEGO's success has been the company's ability to connect with diverse audiences who do not outgrow the "toy."
During b-school you learn about all sorts of business acronyms, from BATNA to SWOT. But how do you get around VMH (Van Munching Hall)? Here’s a quick guide to frequently used acronyms for academic departments, centers and offices at UMD-Smith.
Dean Mullins sat down with Smith Sophomore, Maria Claudia Viera '19, to discuss how she is “pioneering her path” during her Smith Journey. Maria is in the process of earning a Bachelor of Science in Marketing and a Bachelor of Arts in Theatre.
Rajshree Agarwal, Rudolph P. Lamone Chair and Professor in Entrepreneurship at the University of Maryland, knows that being an entrepreneur isn’t just about starting a new company. The founding director of the Ed Snider Center, she looks at enterprise in a holistic way, inspiring the next generation to be creative and critical thinkers.
Students will discuss the power of the female economy and related topics following a “Dream, Girl” screening on Sept. 13 at the University of Maryland’s Robert H. Smith School of Business. The event is part of a fall 2016 lineup of Smith School activities associated with 50/50 by 2020, an ongoing campaign to close the MBA gender enrollment gap.