Remember the Avon Lady? Back when neighbors still talked to each other face to face, she waited until the men went to work and then came calling with cosmetics and perfumes. That business model doesn’t work so well in 2016 — at least in the United States. But Smith School marketing professor P.K. Kannan says direct marketing companies are finding more success in emerging markets abroad. He lists at least five reasons for the shift.
Some people think business is all about crushing the competition. But Smith School professor Anil K. Gupta says smart entrepreneurs focus more on collaborating with partners in their ecosystem. “If you succeed, it will not be because you want to succeed or because you’re super brilliant,” he says. “It’s because customers benefit from your success. Some alliance partners benefit from your success. Some suppliers
Weekly Washington Post columns featuring Smith School experts.
Undergraduate students have access to new programs and opportunities at the University of Maryland’s Robert H. Smith School of Business as a result of differential tuition. Funds generated from the policy, adopted in fall 2015, have allowed the school to ramp up its investments in four key areas related to the undergraduate experience and the Smith Journey.
The part-time MBA program at the University of Maryland’s Robert H. Smith School of Business climbed into the top 20 in the latest U.S. News & World Report rankings, released March 16, 2016. The program is No. 19 overall and No. 11 among public schools in the publication’s 2017 Best Graduate Programs guide, compared to No. 26 and No. 16, respectively, from the previous year.