In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.
MEDIA ALERT: January 8, 2010
Attention: Reporters/editors/producers covering U.S. Census 2010
On December 10, 2009, 300 people packed the University of Maryland's Samuel Riggs IV Alumni Center for the Annual Brumberger Innovation & Consulting Conference held by the
A team of undergraduates at the Robert H. Smith School of Business, University of Maryland, placed second and took home $2,000 in the General Motors “GM&U” Marketing Challenge. The challenge: create an integrated marketing communications plan for GM’s new College Discount Program.