Strategic Marketing for the Digital Economy

Latest News

Roland Rust Named Distinguished University Professor 2008

Bob Krapfel Appointment as Associate Dean of MBA and MS Programs 2008

Michel Wedel Gil Churchill AMA Marketing Research SIG Award 2008

P.K. Kannan INFORMS' John D.C. Little Award 2008

Rebecca Ratner Named Associate Editor of the Journal of Consumer Research 2008

Mary Harms Rosellina Ferraro Ryan Shain Outstanding Collegiate AMA Chapter Award 2007-2008

Kathy Boyle Rosie Ferraro Natasha Zhang Foutz Rebecca Hamilton Rebecca Ratner Joydeep Srivastava Michel Wedel Jie Zhang Winners of the  Top 15% Award 2006 - 2007

“Strategic marketing for the digital economy” characterizes the approach of the marketing faculty at the Smith School of Business, which has been recognized for its cutting-edge research on some of the most compelling business issues in the digital economy, with special emphasis on service, high tech and B2B marketing. Smith’s marketing professors also possess special expertise in the areas of customer equity, relationship building in online and offline environments, consumer behavior, marketing channels, and pricing of information products. Their scholarship informs the academic programs offered by the department. As a result, Smith School marketing graduates combine a mastery of the traditional foundations of marketing with the ability to use data analysis to drive strategic decision making.

The full-service marketing department emphasizes the Smith School’s strategic focus on information technology and world-class research. The department offers an active Ph.D. program, plus extensive course offerings at the MBA and undergraduate levels. The MBA program in marketing has been named one of the nation's top 13 programs. Combining faculty expertise in service with the Smith School’s focus on information technology, the Marketing Department has carved a unique niche as a  world leader department in customer equity management and e-service. Supporting the department’s customer focus, the department sponsors the Center for Excellence in Service, the annual AMA Frontiers in Services Conference, the Journal of Service Research, and the first MBA course in e-service.  In addition the editorship of the Journal of Marketing currently is held by a member of the department. Maryland’s world-class faculty has received many important research honors and awards, some of which are listed below.

Recent Department Awards and Honors

►Roland Rust was named a Distinguished University Professor.  He is the only Smith School professor ever to achieve that recognition at the University of Maryland.

►P.K. Kannan and his co-authors, Barbara Kline Pope and Sanjay Jain, won the INFORMS Society for Marketing Science Practice Prize for their work "Pricing Digital Products:  A Model and Application for National Academy Press.".

 
►Roland Rust won the Best Article Award from the Journal of Service Research for his article, "The Path to Customer Centricity" (with Denish Shah, A. Parasuraman, George Day and Rick Staelin).

 
►Jie Zhang was appointed to the Editorial Review Board of the Journal of Marketing.

 
►Rebecca Ratner was appointed to the Editorial Review Board of the Journal of Marketing Research.