Marketing at Smith: Pioneers in Understanding the Changing Marketplace

Welcome to the Marketing Department at the University of Maryland's Robert H. Smith School of Business – home of thought leaders, award-winning researchers and world-class educators focusing on emerging marketing phenomena: social media, service science, marketing analytics, product/service innovation, non-conscious processing, social influence and new forms and formats of retailing.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Our faculty expertise ranges from understanding consumers to understanding markets and firm behavior, encompassing customer equity and service productivity, digital markets and digital content, goals and emotions, variety-seeking, affective forecasting, agent-based models, pricing, information processing and eye-tracking research. Read more about our research.

The department scholarship enables Smith School marketing graduates – both at the MBA and undergraduate levels - to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.