Judy Frels
Appointed Executive Director of Marketing Communications at the Smith School of Business

Roland Rust
Appointed an Associate Editor for Marketing Science and an Associate Editor for the Journal of Marketing Research

Roland Rust
Named Distinguished
University Professor
2008

Bob Krapfel
Appointment as Associate Dean of MBA and MS Programs
2008

Michel Wedel
Gilbert A. Churchill AMA Marketing Research SIG Award
2008

P.K. Kannan
INFORMS' John D.C. Little Award
2008

Rebecca Ratner
Named Associate Editor of the Journal of Consumer Research
2008

Mary Harms
Rosellina Ferraro
Ryan Shain
Outstanding Collegiate AMA Chapter Award
2007-2008

Judy Frels
P.K. Kannan
Roxanne Lefkoff
Rebecca Ratner
Jie Zhang
Winners of the Top 15% Award
2007-2008

Strategic Marketing for the Digital Economy

"Strategic marketing for the digital economy" characterizes the approach of the marketing faculty at the Smith School of Business, which has been recognized for its cutting-edge research on some of the most compelling business issues in the digital economy, with special emphasis on service, high tech and B2B marketing. Smith’s marketing professors also possess special expertise in the areas of customer equity, relationship building in online and offline environments, consumer behavior, marketing channels, and pricing of information products. Their scholarship informs the academic programs offered by the department. As a result, Smith School marketing graduates combine a mastery of the traditional foundations of marketing with the ability to use data analysis to drive strategic decision making.

The full-service marketing department emphasizes the Smith School’s strategic focus on information technology and world-class research. The department offers an active Ph.D. program, plus extensive course offerings at the MBA and undergraduate levels. The MBA program in marketing has been named one of the nation's top 13 programs. Combining faculty expertise in service with the Smith School’s focus on information technology, the Marketing Department has carved a unique niche as a world leader department in customer equity management and e-service. Supporting the department’s customer focus, the department sponsors the Center for Excellence in Service, the annual AMA Frontiers in Services Conference, the Journal of Service Research, and the first MBA course in e-service. In addition the editorship of the Journal of Marketing  was recently held by a member of the department. Maryland’s world-class faculty has received many important research honors and awards, some of which are listed below.

Recent Department Awards and Honors

P.K. Kannan won the John D.C. Little Award for co-authoring the paper "New Product Development Under Channel Acceptance", Marketing Science, Lead Article, Vol. 26, No. 2, p. 149-163. This prestigious award is given annually for the best paper published in either the Marketing Science or Management Science journals and is named after John D.C. Little, a professor at MIT's Sloan School of Management who is widely recognized as a founder of marketing science. The John D.C. Little Award is the highest honor given by the College on Marketing of the Institute for Operations Research and the Management Sciences (INFORMS).

Michel Wedel won the Gilbert A. Churchill Award for lifetime achievement in the academic study of Marketing Research. This award is given by the Marketing Research Special Interests Group of the American Marketing Association.

Roland Rust was named a Distinguished University Professor. He is the only Smith School professor ever to achieve that recognition at the University of Maryland.

P.K. Kannan and his co-authors, Barbara Kline Pope and Sanjay Jain, won the INFORMS Society for Marketing Science Practice Prize for their work "Pricing Digital Products: A Model and Application for National Academy Press."

Roland Rust won the Best Article Award from the Journal of Service Research for his article, "The Path to Customer Centricity" (with Denish Shah, A. Parasuraman, George Day and Rick Staelin).