Marketing

Hank Boyd Talks NFL Marketing
Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Jan 18, 2017
World Class Faculty & Research
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All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland’s Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members for one of several teaching awards. Nominations are due by Feb. 24, 2017, and awards will be presented in May.

Jan 13, 2017
World Class Faculty & Research
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Gaurav Bhalla, adjunct professor at the University of Maryland’s Robert H. Smith School of Business and executive fellow of the Center for Excellence in Service (CES), has been named Executive Education Specialist of the Year by Corporate Vision Magazine, a UK-based media company reaching 130,000 top-tier business professionals with global business news and analysis.

Jan 11, 2017
World Class Faculty & Research
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Yahoo Inc.The fate of Verizon's $4.83-billion offer for long-struggling Yahoo Inc. has been pretty murky since a pair of massive breaches was revealed last year, and the recent regulatory filing establishing a new holding company doesn't clarify matters much. What we do know is that if the deal closes, Yahoo has a plan and a name for the $30 billion in assets that are left behind. Those assets, including Yahoo's 15 percent...

Dec 21, 2016
Community
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On Dec. 21, 2016, over 800 students graduated from the University of Maryland’s Robert H. Smith School of Business with PhD, MS, MBA, and BS degrees. The commencement ceremony was held at the Xfinity Center on the university’s College Park campus.

You can watch the entire ceremony online.

Dec 20, 2016
World Class Faculty & Research
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H&M, "Come Together"Adweek's list of the 10 best ads from 2016 runs the emotional gamut. There is comedy. There's drama. There's even a bit of spy intrigue. If that mix sounds a little like the box office for any given year, that's no surprise, says Smith School marketing professor Henry C. Boyd III "More and more we are seeing spots that are more than a commercial. They are minimovies," he...

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