Marketing

Hank Boyd Talks NFL Marketing
Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Sep 28, 2016
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"Vacation Creation" will air on the CW. Love, exciting and new – that’s what Carnival Cruise Lines is going for as its launches its new line of original television programming. It's hoping to recreate the TV magic that helped boost the vacation cruise industry in the 1980s, when the popular hour-long sitcom, “The Love Boat,” was in its heyday and people were flocking to ports like never before in search of a dream...

Sep 22, 2016
World Class Faculty & Research
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Retweets aren't necessarily endorsements, and they definitely aren’t votes. So what can Twitter tell us about the 2016 presidential election? Maybe more than you think, new research from the University of Maryland suggests. For starters, Republican nominee Donald Trump is winning — at Twitter anyway — over Democratic rival Hillary Clinton. The authors of a working paper focused on presidential campaign media coverage and...

Sep 21, 2016
World Class Faculty & Research
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The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch. But beware of “feature fatigue,” a term coined at the Smith School in a 2006 study co-authored by marketing professor Roland Rust. The concept is based on the notion that, while...

Sep 15, 2016
Experiential / Reality-based Learning
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The Hospitality Business Fellows (HBF) program at the University of Maryland’s Robert H. Smith School of Business was launched on Aug. 29, 2016.

Sep 13, 2016
World Class Faculty & Research
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Southwest Airlines eschews online travel agencies. But a trio of U.S. senators is pushing for a forced marriage of sorts between the industries in the name of consumer protection. The lawmakers recently issued a news release urging pressure on airlines to share fares and fees with online travel agencies. Smith School professors Martin Dresner and P.K. Kannan share insights....

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