Marketing

Hank Boyd Talks NFL Marketing
Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Dec 01, 2016
World Class Faculty & Research
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Last week, Domino's Pizza delivered a pizza by reindeer in Japan. And before that, it started delivering pies by drone in New Zealand. Neither method is likely to become a mainstay delivery method for the Michigan-based pizza giant, but experts say that both demonstrate its willingness to adapt, to take some chances and to try a few gimmicks. The onetime target of late-night talk show jokes has stoked a comeback by focusing on...

Nov 22, 2016
World Class Faculty & Research
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United Airlines is the latest major U.S. airline to unveil a new price point for budget travelers – basic economy – a flight with so few perks its critics have dubbed it the "misery class." You’ll pay a reduced fare – basic economy is aimed at helping United steal back share from low-cost competitors – but, in exchange, you’ll be the last passengers to board, you’ll agree to whatever automated seat assignment you’...

Nov 11, 2016
World Class Faculty & Research
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Launched this fall, the University of Maryland Research Data Center (UMDRDC) is the newest facility of the national Federal Statistical Research Data Centers (FSRDC) network. A Grand Opening Ceremony will be held on Nov. 18, 2016, at the University of Maryland’s College Park campus.

Nov 10, 2016
World Class Faculty & Research
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Black Friday is old hat. Cyber Monday is passe. The most interesting shopping day of the year is the one you haven't even heard of: Green Monday. It's the day each year when the Internet saves Christmas — the Monday after the final shopping weekend of the season, when frazzled consumers hit the web to snap up the final few gifts on their list before the window closes on the all-important free-shipping offers....

Nov 02, 2016
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If Donald Trump loses the election on Nov. 8, his next campaign is likely to be restoring a tarnished Trump brand. "The image is the name," says Smith School marketing professor Amna Kirmani. "And the name, Trump, is Donald Trump." She and Smith School marketing professor Henry C. Boyd III describe the branding challenges Trump would face....

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