Marketing

Smith School Honors Outstanding Teachers with Krowe/Legg Mason Awards

For more than 20 years, the Smith School has been honoring and rewarding outstanding faculty members, instructors and PhD students for their teaching excellence. The Krowe Teaching Award committee, comprised of faculty Smith School faculty members Galit Shmueli, Charley Olson, Mary Harms, and Jeff Kudisch, has announced the following winners and finalists for the 2006-2007 Krowe Teaching Awards and the Legg Mason Award. Nominations were received from students, alumni, deans, department chairs, directors and administrators.

Best-selling Author Seth Godin Encourages Students to Unleash the Idea Virus

Legendary Internet pundit Seth Godin spoke to a packed auditorium of students and corporate partners on Friday, February 9, 2007 in Van Munching Hall. Known for his thought-provoking and sometimes controversial books, such as All Marketers Are Liars and Unleashing the Ideavirus, Godin believes that both students and companies should think big.

Marketing Science Institute Taps Robert H. Smith School of Business for Promising Young Scholar

College Park, Md. January 8, 2007 Rebecca Hamilton, assistant professor of marketing at the University of Maryland's Robert H. Smith School of Business has been identified by the Marketing Science Institute (MSI) as among a select group of scholars most likely to become the marketing fields next generation of leaders. In that role, Hamilton participated in MSI's fourth, biennial Young Scholars Program, January 4-7, 2007 in Park City, Utah.

Deadline Closing On Call for Nominations for Robert H. Smith School of Business 2007 Leadership and Excellence Awards

College Park, Md. December 5, 2006 The University of Marylands Robert H. Smith School of Business is posting a last call for nominations for the schools 2007 Smith Leadership and Excellence Awards by the Dec. 14 deadline for submission. The annual awards, which pay tribute to business leaders and organizations that have made a significant and positive impact in the mid-Atlantic region, will be presented in four categories: Business Excellence, Leaders for the Digital Economy, Leadership Excellence, and Public Excellence.

Smith Faculty Headline Management Conference in Zrich

Smith faculty members brought the Smith Schools thought leadership to Europe in a series of workshops Tuesday, October 3 at the 16th Zrich MBA Congress. Rhonda Reger, professor of management and organization, Gurdip Bakshi, professor of finance, Judy Frels, senior director of custom programs, and Rob Sheehan, academic director for executive MBA and executive degree programs, were among thought leaders presenting at the conference, which focused on leading management issues.

Smith Hosts 2006 AMA Sheth Foundation Doctoral Consortium

The Smith School hosted the 2006 AMA Sheth Foundation Doctoral Consortium, July 12-16. Smith's Roland Rust, David Bruce Smith Chair in Marketing, and Gabriel Biehal, associate professor of marketing, were the co-chairs of the prestigious annual marketing event. All Smith marketing PhD students were able to attend event, which enables top doctoral students meet top marketing faculty for four days of academic sessions and social events.

University of Maryland’s Robert H. Smith School of Business 10th Annual Top-10 Summer Reading List for Business Leaders

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the "10th Annual Top-10 Summer Reading List for Business Leaders" for 2013, as recommended by members of its faculty and staff.

Feature Fatigue Research Proves Simpler Products Are Better Manufacturers Advised to Lose Extra Features So Customers Want to Come Back for More

College Park, Md. April 17, 2006 For anyone who uses just half the buttons on their cell phone, or has spent hours poring over a new users manual only to give up in frustration, recent research from the University of Marylands Robert H. Smith School of Business explains why too many product features result in a phenomenon called feature fatigue.

National Public Radio Features Smith Research on Feature Fatigue

Roland Rust, Holder of the David Bruce Smith Chair of Marketing, was interviewed by National Public Radio′s Weekend Edition (March 11) about his research -- co-authored by Rebecca Hamilton, assistant professor, and Debora Viana Thompson, doctoral student -- on feature fatigue. Rust gives examples of products suffering from feature fatigue and explains to listeners what they can do to avoid getting caught in the feature fatigue trap.

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