Marketing

Fourth Annual Netcentricity Conference Focuses on E-Markets

This year, the Robert H. Smith School of Business dedicated its Fourth Annual Netcentricity Conference, held on April 23, to the discussion of the Future of Electronic Markets. Panelists and participants included nationally and regionally respected e-marketers, professors of information technology and e-commerce, e-government program directors, researchers, and MBA students. The conference featured state-of-the-art multimedia presentations and timely research initiatives that demonstrated how important digital and information technology has become in our lives.

Smith's Marketing Program Cited Among 13 Best by BusinessWeek Onlinev

BusinessWeek online's "MBA Insider" cites the Smith School as one of 13 business schools receiving "high marks from graduates for exceptional marketing coursework as part of an MBA." The "MBA Insider," recently introduced by BusinessWeek, is a premium online guide that gives readers detailed information about b-school programs, applications, interviews, admissions, alumni advancement and other topics of interest to potential MBA students.

Freshmen Present Plans to Corporate Sponsors at Strategy Board Competition

Showcasing their business savvy for more than a dozen high-powered companies, 72 freshman College Park Scholars (CPS) students competed in the 6th Annual Strategy Board Competition, on Dec. 11, 2003. In the competition, student teams study and make strategic recommendations for real-world companies. Each team illustrates its recommended strategy on a display board, which is evaluated by a team of three judges, including a representative of the company.

Maryland's Chapter of the Collegiate AMA Wins National Award

The University of Maryland chapter of the American Marketing Association (AMA) used to have just 15 members. Today, thanks to the efforts of Professors Mary Harms and Steve Vargo, and the 15 carryover members from last year, that number has multiplied 10 fold, and the chapter now boasts 150 active, national members! This dramatic increase, along with an overnight trip to New York City and increased philanthropic efforts, was enough to catch the attention of the national AMA.

Grading The Apprentice

By Henry P. Sims, Jr.
From the Spring '05 issue of SMITHbusiness

OK, I confess I'm addicted to The Apprentice. And judging by conversations in my MBA class, so are my students. I'm no TV critic, but I would give the program, and executive Donald Trump, an A for entertainment. From week to week, we tune in and wonder which of the aspiring executives will survive, and we wait for the next twist from The Trumpster.

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