The Science of Retweets

What's the best time to tweet, to ensure maximum audience engagement? University of Maryland researchers, including Smith School professor William Rand, have demonstrated that an algorithm that takes into account the past activity of each of your followers — and makes predictions about future tweeting — can lead to more "retweets" than other commonly used methods, such as posting at peak traffic times. Read more...

Diversity in Business

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about diversity in business and the Diversity Fireside Chat event featuring John W. Rogers, Jr., CEO and chief investment officer for Ariel Investments.

The 2nd Diversity Fireside Chat: "Acting on the Board: The New Voices of Corporate America"

Please join us for this complimentary event  presented by the University of Maryland’s Office of Community Engagement and the Smith School. This event is open to all students, faculty, staff and administrators, as well as the University of Maryland and business communities. 

John W. Rogers, Jr.
Chairman, CEO & Chief Investment Officer, Ariel Investments

October 9, 2015 -
4:30pm to 6:00pm

Will Google Join These Logo Losers?

Google changes its logo every day with clever home page animations, but the latest iteration is more permanent. Weeks after announcing Alphabet, a new parent company, the search engine giant unveiled a new logo on Sept. 1, 2015. Smith School marketing professor Rosellina Ferraro says Google's change is "not so different that it’s going to change anything in consumers’ minds about the brand” — unlike some other companies that have tried logo changes in recent memory. Read more...

UMD-FDA Workshop on Mobile Health and Social Media Analytics for Product Safety

The Food and Drug Administration is looking to get, and stay, on the same page with producers and users of medical wearables. The FDA mission to regulate medical devices to protect consumers is challenged by the mobile health field continuously innovating new products. Harnessing user data is one way to keep pace. Thus, regulators and experts from industry and academia will gather on Friday, Sept. 11, 2015 in the University of Maryland’s Adele H. Stamp Student Union to discuss the opportunities and challenges these data sources create.

Yuechen Wu

Yuechen Wu began the program in Fall 2014. Her research includes consumer behavior, decision making, scarcity, persuasion knowledge, and social exclusion. 

Xian Gu

Xian Gu started the program in Fall 2014. Her research interests are quantitative modelling and mobile marketing.  Xian has presented her work with Professor P. K. Kannan, Multi-Channel Attributions using Generalized Transfer Entropy Metrics, on the 2015 Advanced Research Techniques (ART) Forum. 


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