Smith Undergrads Take First Place in Prestigious Wake Forest Marketing Summit

Spending 36 hours straight with the same group of people would generally turn off most students, but a team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business enthusiastically did so in February 2013 as part of the Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, NC. After nearly two days of intense competition that culminated in a final presentation to case sponsor FedEx, the students returned triumphantly to College Park with the first place trophy and $10,000 in prize winnings.

William G. Nickels

Professor Nickels is an award-winning teacher, successful textbook author, and highly respected motivational speaker. He has been named Outstanding Teacher at the University of Maryland four times, most recently in 1999. In 1996, he received the Krowe Award for Teaching Excellence from the Smith School. Professor Nickels is author of Understanding Business, which is the leading textbook used in teaching introduction to business classes in both the U.S. and Canada. The book has also been translated into Chinese and Spanish.

Thomas V. Greer

Thomas V. Greer, Professor Emeritus, is recognized globally for his research and expertise in international marketing. He has taught and conducted research in Europe, Asia, Africa, South America, and Australia. His research has been published in leading journals, including the Journal of Marketing, the Journal of Retailing, and the Journal of Global Marketing. Greer has been a member of the editorial review boards of Advances in International Marketing, the Journal of Global Marketing, the Journal of African Business, and the Journal of International Food and Agribusiness.

Jie Zhang

Jie Zhang is an Associate Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland.  She received her Ph.D. in marketing from the Kellogg School of Management at NorthwesternUniversity. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies.

Diane Whitney

Professor Whitney is a Clinical Associate Professor at the Robert H. Smith School of Business, where she has taught both undergraduate and graduate courses. At the undergraduate level, she has taught marketing research and consumer behavior. At the graduate level, she teaches the marketing management core, consumer product marketing, and marketing strategy. Professor Whitney brings substantial real-world marketing expertise to the classroom. She launched her professional career working in the market research industry with A.C. Nielsen.

Michel Wedel

Michel Wedel holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students.

Michael Trusov

Michael Trusov is Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration.

Joydeep Srivastava

Joydeep Srivastava is the Ralph J. Tyser Professor of Marketing and Consumer Psychology at the Robert H. Smith School of Business at the University of Maryland. He holds a Ph. D. degree from the University of Arizona. Broadly, he is interested in managerial and consumer decision making. He examines issues in bargaining and auctions, strategy variables such as warranties and price-matching guarantees, pricing, and the psychology of money.


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