Marketing

Roxanne Lefkoff

Dr. Roxanne Lefkoff holds a Ph.D. in Marketing from the University of North Carolina at Chapel Hill. She is a Clinical Full Professor in the Marketing Department at the Robert H. Smith School of Business at the University of Maryland. Dr. Lefkoff currently teaches Marketing Principles, Marketing Strategy, and Consumer Behavior. For her outstanding teaching, she has received two Krowe Awards from the Smith School, five awards from the University of Maryland’s Center for Teaching Excellence, and is a Campus Lilly Teaching Fellow. Dr.

Robert Krapfel

Joined University of Maryland in 1982.Dr. Krapfel's work focuses on organizational buyer behavior and relationship marketing issues in business-to-business settings. Author or co-author of over 20 refereed publications, his research currently emphasizes e-Business impacts on buyer-seller relationships. He has published in the Journal of Marketing, Journal of Retailing and Journal of Transportation, and serves on the editorial review board of Journal of Business-to-Business Marketing.

P.K. Kannan

P. K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland, and he is the Chair of the Department of Marketing. His current research stream focuses on new product/service development, design and pricing digital products and product lines, marketing and product development on the Internet, e-service, and customer relationship management (CRM) and customer loyalty.

Yogesh Joshi

Yogesh Joshi is an associate professor at the Robert H. Smith School of Business at the University of Maryland. He works in the areas of marketing and innovation. His research focuses on strategic marketing decisions, product differentiation, brand strategy, social influence, the diffusion of innovations, and new product development. He teaches/has taught courses on customer centric innovation in the undergraduate program, new product development in the MBA program, innovation analytics in the MS in Marketing Analytics program, and mathematical models in marketing in the PhD program.

Mary B. Harms

Mary Harms joined University of Maryland in 2001. She is a Clinical Associate Professor in the department of marketing, the program champion for the Design and Innovation in Marketing Undergraduate Fellows, Co-Faculty Advisor, University of Maryland’s Undergraduate AMA Chapter, and the Marketing Internship Coordinator.

She currently teaches the following undergraduate courses:

David Godes

Dave holds a Ph.D. and S.M. in Management from the Massachusetts Institute of Technology and a B.S. in Economics from the University of Pennsylvania. He joined the Smith School Faculty in 2009 after teaching for ten years at Harvard Business School. His teaching experiences include undergraduate, graduate and executive courses ranging from Introduction to Marketing to Business-to-Business Marketing and Sales Management. His academic research focuses on two areas: sales management and social networks/word of mouth.

Rosellina Ferraro

Professor Ferraro received her Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2005. Her research focuses on consumer behavior, and specifically, the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior. Her work has been published in the Journal of Consumer Research and Journal of Marketing. She has presented research papers at the Association of Consumer Research and the Society for Consumer Psychology conferences.

Tao Chen

Joined University of Maryland in 2008.

Tao Chen is an Assistant Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. degree from the Tepper School of Business at Carnegie Mellon University. Her research focuses on consumer dynamic choice behavior and dynamic pricing and promotion strategy of technology products and services. She taught Marketing at Carnegie Mellon University and is teaching Marketing Research at University of Maryland.

Henry C. Boyd III

Joined University of Maryland in 2005.

Hank Boyd is a Clinical Associate Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. 

MBA Mission Statement

The Robert H. Smith School of Business Marketing curriculum focuses on data-driven marketing management, complementing the technology differentiation strategy of the school. Courses such as Marketing Research, Marketing Analysis, and CRM provide students with the analytical tools necessary for an analytical approach to marketing management. Special emphasis on service marketing, high-tech marketing, and B2B marketing focuses the Smith School's Marketing program on the most exciting growth areas of business.

Distinctive positioning and differential advantage with respect to its areas of special emphasis enable the Smith School to place its graduates domestically and internationally. Smith Marketing MBAs enter careers with leading companies, government agencies, and non-profit organizations, as well as with entrepreneurial organizations in high-growth segments of the economy.

Smith Marketing graduates possess unique skills and attributes, including:

  • The ability to use data analysis to drive decision making;
  • Special expertise in service marketing, high-tech, and B2B marketing; and
  • A customer-oriented viewpoint that supports customer analysis methods and customer relationship management skills.

In addition, Smith Marketing graduates have the traditional attributes of excellent marketing managers, including:

  • A mastery of the traditional foundations of marketing;
  • Strategic orientation;
  • Creativity and innovative thinking; and
  • The ability to integrate marketing with other business functions to achieve corporate objectives.

Pages

Subscribe to RSS - Marketing