Marketing

National Public Radio Features Smith Research on Feature Fatigue

Roland Rust, Holder of the David Bruce Smith Chair of Marketing, was interviewed by National Public Radio′s Weekend Edition (March 11) about his research -- co-authored by Rebecca Hamilton, assistant professor, and Debora Viana Thompson, doctoral student -- on feature fatigue. Rust gives examples of products suffering from feature fatigue and explains to listeners what they can do to avoid getting caught in the feature fatigue trap.

Listen Now!

WUSA-TV News Features Professor Roland Rust's Research on Feature Fatigue

On March 8, 2006, WUSA-TV, Channel 9 in Washington, D.C., showcased research by Roland Rust, Holder of the David Bruce Smith Chair of Marketing; Rebecca Hamilton, assistant professor; and Debora Viana Thompson, doctoral student; on feature fatigue, or the phenomena of too many product features turning consumers off. Television news anchor Bruce Leshan interviewed Rust at his office in Van Munching Hall where Rust showed examples of products suffering from feature overload as well as those that offer a better experience for users because of their simplicity.

"Babyfones" Wins Undergraduate Business Plan Competition

The Robert H. Smith School of Business is pleased to announce "Babyfones" as the winner of the Third Annual Undergraduate Business Plan Competition. Leading Babyfones are two recent grads, Sarah Vogel, a marketing major, and Dean Jephson, a finance major.

"The business plan competition was designed specifically for undergraduate students at the university and it provides students with an educational experience aimed at helping them develop a new venture idea," said Mark Wellman, a judge for the competition and director of academic programs in entrepreneurship at Smith.

Roland Rust Named Editor of Journal of Marketing

Roland T. Rust, chair of the marketing department at the Robert H. Smith School of Business, was recently named editor of the prestigious Journal of Marketing. This journal has been ranked number one in two of the last three surveys of major marketing journals. It is the oldest and most frequently cited journal in the marketing field and enjoys unique impact and visibility with the international marketing community. The journals broad audience ranges from academic members to the business community in the marketing field. Rusts term will run from July 1, 2005 to June 30, 2008.

Maryland's Chapter of the Collegiate AMA Wins National Award

The University of Maryland chapter of the American Marketing Association (AMA) used to have just 15 members. Today, thanks to the efforts of Professors Mary Harms and Steve Vargo, and the 15 carryover members from last year, that number has multiplied 10 fold, and the chapter now boasts 150 active, national members! This dramatic increase, along with an overnight trip to New York City and increased philanthropic efforts, was enough to catch the attention of the national AMA.

Pages

Subscribe to RSS - Marketing