Marketing

Smith School Holds Marketing Academic Research Colloquium

The University of Maryland’s Robert H. Smith School of Business held first Marketing Academic Research Colloquium (MARC) on May 6, 2011. Speakers and attendees included faculty and graduate students from the Smith School, the Smeal College of Business at the Pennsylvania State University, the Tepper School of Business at Carnegie Mellon University, and the Joseph M. Katz Graduate School of Business at the University of Pittsburgh as well as DC area schools.

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

January 11, 2011: MEDIA ALERT

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

P.K. Kannan, Ralph J. Tyser Professor of Marketing Science and Chair, Department of Marketing at the University of Maryland’s Robert H. Smith School of Business, reacts to Verizon Wireless’ announcement today that they will now carry Apple’s iPhone. He says the carrier’s success will depend on its network performance.

Smith Business Close-Up: Social Media

All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets?

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Wendy Moe, associate professor of marketing, discusses how organizations can use interactions that happen with their brand on social networks.

Pages

Subscribe to RSS - Marketing