Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award.
Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education.
The AMA, the largest marketing association in North America, will present the award as part of its Feb. 18 Winter Marketing Educators’ Conference in St. Petersburg, Fla.
A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season:
The Smith School's world-class faculty are routinely quoted in leading business and other media, while Smith's innovative programs and research projects also receive attention. Below are some highlights.
Facebook. Twitter. LinkedIn. You probably use social media – or at least you’ve heard of the major platforms. But how does social media fit into your business? In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, William Rand, assistant professor of marketing, talks about social media at a business tool.
The U.S. Department of Agriculture recently replaced its food pyramid nutrition guidelines with a user-friendly plate icon to help Americans understand the proportions of foods they should be eating each day for a healthy diet.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Rebecca Ratner talks about how her research supports the new nutrition guidelines.
The University of Maryland’s Robert H. Smith School of Business held first Marketing Academic Research Colloquium (MARC) on May 6, 2011. Speakers and attendees included faculty and graduate students from the Smith School, the Smeal College of Business at the Pennsylvania State University, the Tepper School of Business at Carnegie Mellon University, and the Joseph M. Katz Graduate School of Business at the University of Pittsburgh as well as DC area schools.
April 26, 2011: MEDIA ALERT
Royal Wedding: Thank Disney for our obsession with Kate
The Robert H. Smith School of Business at the University of Maryland is proud to announce that first-year Smith MBA student Lakshmi Sankar and her team placed first at the 2011 Sony Marketing Strategy Case Competition, held February 18–19, 2011.