Marketing

Smith Business Close-Up Election 2012: Branding the Candidates

Thursday, October 18, 2012, 7:30 p.m. & Sunday, October 21, 2012, 7:30 a.m.

As the 2012 presidential race accelerates toward Election Day, campaign strategy in both camps has negative messages flying fast, with sounds bites and ads traveling far and wide.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about how the presidential candidates are – or should be – building their brands on the campaign trail.

New Smith Degree to Tackle Big Data Expert Shortage

Responding to a projected shortage of analytical experts, the University of Maryland's Robert H. Smith School of Business will launch a degree program focused on managing and analyzing big data.

Classes begin in fall 2013 for the M.S. in Business for Marketing Analytics. The curriculum will equip its graduates to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand customers.

Smith Business Close-Up: Behavioral Economics for Businesses

Thursday, November 29, 2012, 7:30 p.m.; Sunday, December 2, 2012, 7:30 a.m. 

Many startups base their businesses on changing their customers’ behavior – which can be a challenge. But it doesn’t have to be so hard. The trick is understanding how customers make decisions and how to influence those decisions.

In this edition of Smith Business Close-Up, the Smith School’s Rebecca Ratner talks about her experience working with entrepreneurs at Silicon Valley’s behavioral economics summit for startups, StartupOnomics, and the takeaways other businesses can use.

UMD-Smith Marketing Expert Comments on Social Media’s Effect on Gun Control Debate

Bill Rand, assistant professor of marketing and director of the Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business comments on social media’s effect on the gun control debate that has been revived by the recent mass shooting at Sandy Hook Elementary School in Newtown, Conn.:

Smith Business Close-Up: The Rise of E-Tail and Social Shopping

Thursday, December 13, 2012, 7:30 p.m.; Sunday, December 17, 2012, 7:30 a.m.

E-commerce and online sales have revolutionized holiday shopping. First there was the rise of Cyber Monday, but now the growth of mobile and tablet-based commerce makes it easier than ever to shop from anywhere at any time. Social media has accelerated this process, with consumers sharing shopping tips with friends and retailers offering special deals.

Smith Undergrads Take First Place in Prestigious Wake Forest Marketing Summit

Spending 36 hours straight with the same group of people would generally turn off most students, but a team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business enthusiastically did so in February 2013 as part of the Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, NC. After nearly two days of intense competition that culminated in a final presentation to case sponsor FedEx, the students returned triumphantly to College Park with the first place trophy and $10,000 in prize winnings.

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