The INFORMS Society for Marketing Science (ISMS) has named marketing PhD student Seoungwoo Lee of the University of Maryland’s Robert H.
Black Friday in 2015 is increasingly symbolic. “While the day after Thanksgiving still holds special significance in the U.S. retailing industry, retailers are increasingly drawing shoppers to other options in terms of time and venue for deep discounts,” Smith School professor Jie Zhang says. Read more...
The University of Maryland’s Robert H. Smith School of Business is pleased to present the Fourth Annual Smith School Business Summit on Friday, Nov. 13, 2015, at the Baltimore Marriott Inner Harbor at Camden Yards.
For a second consecutive time, Anil K. Gupta, the Michael D. Dingman Chair in Strategy and Entrepreneurship for the University of Maryland’s Robert H. Smith School of Business, has been named to Thinkers50 -- widely recognized as the first, and definitive, compilation of the world’s 50 foremost business thinkers.
Research from the Robert H. Smith School of Business, at the University of Maryland, offers new insight into the strategies companies should use to maximize sales of their games: In general, study finds, companies ought to weigh the tradeoffs between reaching early adopters of game consoles, who purchase more content (and more-sophisticated content), and later adopters, who buy less but who over time make up more and more of the population of console owners. Read more...
Why are so many people reluctant to go to the movies or dinner alone? The existence of this inhibition is widely known, but its underpinnings have been subjected to surprisingly little scientific scrutiny — until now. Research by Rebecca Ratner, a marketing professor and assistant dean for academic affairs at the Smith School, sheds new light on the psychology of solo consumerism.
For the third time in seven years, the Smith School reigns as champion of the Wake Forest Marketing Analytics case competition in the undergraduate division.
On Friday, Oct. 9, 2015, terpAMA, the University of Maryland’s Bronze Collegiate Chapter of the American Marketing Association hosted its 7th Annual Undergraduate Marketing Conference, where students had the opportunity to expand their skills and their networks by bringing back fantastic Smith alumni to provide their insights and experiences in marketing world to the attendees.
Join the Robert H. Smith School of Business on December 20, 2015 as we celebrate the accomplishments of our graduates at the commencement ceremony.
The ceremony will take place in the Xfinity Center at the University of Maryland’s College Park campus. Tickets for the Smith ceremony are not required.
The big winner of Tuesday’s Democratic presidential debate — at least in the Twitterverse — wasn't even on the stage. Republican frontrunner Donald Trump gained 60,000 followers with his live tweets during the event. But does it matter? Smith School professor Wendy W. Moe and a colleague from the University of Maryland journalism school are developing a tool to help make sense of social media data. Read more...