Marketing

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

January 11, 2011: MEDIA ALERT

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

P.K. Kannan, Ralph J. Tyser Professor of Marketing Science and Chair, Department of Marketing at the University of Maryland’s Robert H. Smith School of Business, reacts to Verizon Wireless’ announcement today that they will now carry Apple’s iPhone. He says the carrier’s success will depend on its network performance.

Smith Business Close-Up: World Cup Marketing – Insights from South Africa

Thursday, June 24, 7:30 p.m.; Sunday, June 27, 7:30 a.m.; Monday, June 28, 4:30 a.m.

World Cup Marketing

 
 

Nations around the globe are captivated with World Cup fever. For the first time, the tournament is in South Africa and having big impacts on the country.

In this edition of Smith Business Close-Up, Smith marketing faculty member Hank Boyd discusses a recent MBA student trip he led to South Africa to learn about the marketing surrounding the World Cup.

2010 AMA Mid-Atlantic Conference

The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26. The Smith School’s chapter of AMA, TerpAMA, arranged for six diverse marketing companies – including Arnold Worldwide, Constant Contact Email marketing Solutions, OP Digital, National Ad Council, Williams Whittle, and Octagon Sports and Entertainment – to lead sessions and interact with students from the Smith School and other regional business schools.

Smith Business Close-Up: Forecasting Consumer Spending

Thursday, Jan. 14, 2010, 7:30 p.m.    Sunday, Jan. 17, 2010, 7:30 a.m.    Monday, Jan. 18, 2010, 4:30 a.m. 

Forecasting
Consumer Spending

   

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.

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