Thursday, June 24, 7:30 p.m.; Sunday, June 27, 7:30 a.m.; Monday, June 28, 4:30 a.m.
World Cup Marketing
Nations around the globe are captivated with World Cup fever. For the first time, the tournament is in South Africa and having big impacts on the country.
In this edition of Smith Business Close-Up, Smith marketing faculty member Hank Boyd discusses a recent MBA student trip he led to South Africa to learn about the marketing surrounding the World Cup.