Marketing

Smith Business Close-Up: World Cup Marketing – Insights from South Africa

Thursday, June 24, 7:30 p.m.; Sunday, June 27, 7:30 a.m.; Monday, June 28, 4:30 a.m.

World Cup Marketing

 
 

Nations around the globe are captivated with World Cup fever. For the first time, the tournament is in South Africa and having big impacts on the country.

In this edition of Smith Business Close-Up, Smith marketing faculty member Hank Boyd discusses a recent MBA student trip he led to South Africa to learn about the marketing surrounding the World Cup.

2010 AMA Mid-Atlantic Conference

The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26. The Smith School’s chapter of AMA, TerpAMA, arranged for six diverse marketing companies – including Arnold Worldwide, Constant Contact Email marketing Solutions, OP Digital, National Ad Council, Williams Whittle, and Octagon Sports and Entertainment – to lead sessions and interact with students from the Smith School and other regional business schools.

Smith Business Close-Up: Forecasting Consumer Spending

Thursday, Jan. 14, 2010, 7:30 p.m.    Sunday, Jan. 17, 2010, 7:30 a.m.    Monday, Jan. 18, 2010, 4:30 a.m. 

Forecasting
Consumer Spending

   

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.

Smith Business Close-Up: Curbing Unplanned Purchases

Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Rosellina Ferraro talks about her new research that offers easy tips that can help consumers cut back on unplanned purchases.

University of Maryland Ranks No. 16 in the World for Business, Economics Faculty and Research

College Park, Md. – November 11, 2009 – The University of Maryland was recognized as No. 16 in the world for the strength of its faculty and quality of research in business and economics in the 2009 Academic Ranking of World Universities (ARWU) released Nov. 4. The rankings are compiled by the Center for World-Class Universities of Shanghai Jiao Tong University in China. The University of Maryland also ranked No. 17 in the broader field of social sciences, which includes business and economics.

Smith School Welcomes New Faculty Members

The University of Maryland's Robert H. Smith School of Business is pleased to welcome the following new faculty members for fall 2009.

Accounting and Information Assurance

  • Carolyn Levine, assistant professor; PhD, Carnegie Mellon University
  • James Staihar- Assistant Professor; PhD, University of Michigan

Decision, Operations and Information Technologies

  • Karen Gold, Tyser Teaching Fellow of statistics, UCLA
  • Canan Savaskan-Ebert, visiting assistant professor; PhD, INSEAD in Fontainebleau, France

Finance

Consumer spending habits

Broadcast Dates: 
Thursday, May 14, 2009, 7:30 p.m.
Sunday, May 17, 2009, 7:30 a.m. 
Monday, May 18, 2009, 4:30 a.m.

Economic woes have 73 percent of consumers cutting back on household expenditures, according to the Consumer Technology Pulse recently released by the University of Maryland’s Robert H. Smith School of Business and research firm Rockbridge Associates Inc.

Smith School's American Marketing Association Chapter Receives National Recognition

For the fifth year in a row, the American Marketing Association (AMA) chapter at the University of Maryland's Robert H. Smith School of Business returned from the International Collegiate AMA Conference with awards. Monisha Tripathi, terpAMA president, accepted the awards at the closing banquet in front of 1,300 students and faculty advisors from throughout the United States and neighboring countries. This year’s conference was held in New Orleans in March 2009.

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