Michel Wedel holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students.
Professor Wagner is Director of the Center for Excellence in Service at the Smith School of Business. Previously, she served as the Associate Chair of the Marketing Department for seven years. Professor Wagner’s research and teaching focus on service marketing management, retailing, and survey research methods. Her most recent research is on how service firms in both online and offline environments build relationships with their customers.
Michael Trusov is Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration.
Joydeep Srivastava is the Ralph J. Tyser Professor of Marketing and Consumer Psychology at the Robert H. Smith School of Business at the University of Maryland. He holds a Ph. D. degree from the University of Arizona. Broadly, he is interested in managerial and consumer decision making. He examines issues in bargaining and auctions, strategy variables such as warranties and price-matching guarantees, pricing, and the psychology of money.
Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. He is also Visiting Chair in Marketing Science at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Center for Corporate Reputation (UK).
Rebecca Ratner is Assistant Dean for Academic Affairs - Undergraduate Programs and Professor of Marketing at the Robert H. Smith School of Business. She received a Ph.D. in social psychology from Princeton University in 1999, was a visiting scholar at the Wharton School in 1996 – 1997 and a visiting scholar at the Chicago Booth Graduate School of Business in 2004. Prior to her position at Maryland, she was assistant professor and associate professor at the University of North Carolina at Chapel Hill.
William Rand examines the use of computational modeling techniques, like agent-based modeling, geographic information systems, social network analysis, and machine learning, to help understand and analyze complex systems, such as the diffusion of innovation, organizational learning, and economic markets.
Joined University of Maryland in 2008.
Wendy W. Moe is an Associate Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence. Professor Moe’s research has appeared in numerous leading journals.
Joined University of Maryland in 2011.
Liye Ma teaches the undergraduate Marketing Research Methods course. His research focuses on issues at the intersection of marketing and technology, with the current emphasis on Internet and Social Media. His work has been published at Marketing Science. He joined the Marketing Department in Fall 2011 after obtaining the PhD degree from the Tepper School of Business at Carnegie Mellon University.