Marketing

The Smith Report: July 26, 2013

Welcome to The Smith Report, a short audio podcast that will help keep you informed about current news and events at the Smith School. The podcast is less than 10 minutes long and is produced by the Office of Marketing Communications.

Smith MBAs take on a variety of challenging internships over the summer to build their skills and make professional connections.

In this issue of the Smith Report, Steven Akotia, MBA Candidate 2014, tells us about working as a Corporate Finance Intern at Stanley Black & Decker in Maryland.

The Smith Report: August 2, 2013

Welcome to The Smith Report, a short audio podcast that will help keep you informed about current news and events at the Smith School. The podcast is less than 10 minutes long and is produced by the Office of Marketing Communications.

Smith MBAs take on a variety of challenging internships over the summer to build their skills and make professional connections.

In this issue of the Smith Report, Mary Herbst, MBA Candidate 2014, tells us about working as a Summer Executive Associate at MGM Resorts International in Las Vegas.

The Smith Report: August 9, 2013

Welcome to The Smith Report, a short audio podcast that will help keep you informed about current news and events at the Smith School. The podcast is less than 10 minutes long and is produced by the Office of Marketing Communications.

Smith MBAs take on a variety of challenging internships over the summer to build their skills and make professional connections.

In this issue of the Smith Report, Jose Castro, MBA Candidate 2014, tells us about working as a Marketing Intern at Eli Lilly & Company in Indianapolis.

Marketing Analytics Roundtable Highlights

The Robert H. Smith School of Business’s Center for Complexity in Business held its second-annual Digital Marketing Analytics Roundtable Aug. 1, 2013 at the Smith Suite in the Ronald Reagan Building in Washington, D.C. The roundtable was held in collaboration with Teradata. Smith marketing faculty members Bill Rand, the director of CCB, and Roland Rust, the executive director of CCB, led the event. 

e-Service

e-Service book cover

 

E-Service

Roland T. Rust and P. K. Kannan

2002, M.E. Sharpe

 

 

The two most important long-term trends in the business world are the shifting of the economy from goods to services, and the rapid expansion of the information economy and electronic networks. These two trends converge in the concept of E-Service, which is the provision of service over electronic networks such as the Internet.

This opportunity has generated significant interest in both practitioner and academic communities in understanding how the Internet and the network environment can be harnessed in providing "E-Service". Thus, we have private sector companies investing in IT infrastructure to build e-CRM (electronic-Customer Relationship Management) systems, one-on-one marketing systems, apply data mining tools to understand their customers better and provide focused service; in the public sector, organizations and agencies are rapidly setting up "e-Government" systems to provide service to citizens; while in the academic community there is an increased interest in understanding how "E-Service" impacts consumer behavior – their loyalty behavior, and their expectations about price, quality and service attributes – and how this knowledge can be used to design better framework and systems for service provision.

Given the interest in E-Service and the simultaneous, albeit fractured, developments in the various sectors, it is understandable that many definitions and perspectives have emerged regarding "E-Service". Some private sector companies view "E-Service" narrowly as information services, while IT organizations such as Hewlett-Packard have been making "E-Service" as their marketing theme in order to move away from product-centered focus to a service-centered focus. In some government agencies, "E-Service" is viewed as a means of holding government accountable to its citizens. Other IT companies, such as Microstrategy, for example, view "E-Service" as a purely IT driven concept. In the academic community, E-Service is seen as an overarching customer-centric concept (Rust and Lemon, 2000).

"E-Service", edited by Roland Rust and P.K. Kannan, brings together the ideas of the world's leading E-Service writers and managers in a state-of-the-art analysis.

Smith Business Close-Up Election 2012: Branding the Candidates

Thursday, October 18, 2012, 7:30 p.m. & Sunday, October 21, 2012, 7:30 a.m.

As the 2012 presidential race accelerates toward Election Day, campaign strategy in both camps has negative messages flying fast, with sounds bites and ads traveling far and wide.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about how the presidential candidates are – or should be – building their brands on the campaign trail.

New Smith Degree to Tackle Big Data Expert Shortage

Responding to a projected shortage of analytical experts, the University of Maryland's Robert H. Smith School of Business will launch a degree program focused on managing and analyzing big data.

Classes begin in fall 2013 for the M.S. in Business for Marketing Analytics. The curriculum will equip its graduates to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand customers.

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