Last week (June 26-29, 2014), academic experts and business leaders from countries around the world gathered in Miami, Florida, for the 23rd Annual Frontiers in Service Conference, hosted by the School of Business Administration at the University of Miami.
John began the program in Fall 2008. His research interest are within quantitative models and marketing strategy with an economics perpsective. Specifically, his research explores substantive econometric models of firm marketing activity, financial models and asset pricing in marketing, firm communications, advertising, social media, and digital marketing.
Jared started the program in Fall 2013. While his research interests are widespread, he is primarily interested in persuasion, identity, branding, and decision-making.
The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.
Hank Boyd talks about the Winter Olympics marketing opportunities. [VIDEO]
Wendy Moe, an associate professor of marketing at the University of Maryland’s Smith School of Business, has won the 2014 Robert D. Buzzell Marketing Science Institute Best Paper Award for her research on social media intelligence.
The Robert H. Smith School of Business has expanded its reputation as a research and knowledge hub with top-25 showings in three recent worldwide rankings.
On March 28, 2014, at the North Marriott Hotel & Conference Center in Bethesda, Md., students, faculty and business professionals met for the third annual Smith School Business Summit. This year’s theme looked at innovation as an essential building block for the prosperity and survival of corporations. With more than 600 registered attendants, it was the largest Summit yet.
Ajay T. Abraham joined the Marketing doctoral program in 2009. His substantive interests are pricing and morality, and his theoretical interests include perceptual salience. His dissertation is a multi-method examination of surcharge pricing, and his prior jobs have spanned marketing, research, teaching, teaching assistance, and technology at Microsoft, Indian School of Business, Wipro Technologies, UST Global, and M. A. College of Engineering.
Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”