Marketing

Smith Marketing PhD Student Wins Dissertation Competition

Hongshuang (Alice) Li, a doctoral student at the University of Maryland’s Robert H. Smith School of Business, is one of four winners of the 2013 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition. Her study will be published as “Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment," in the Journal of Marketing Research.

Conspicuous Branding is Annoying

If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use. 

According to the study, people boasting the brands they use in a conspicuous manner – such as name-dropping their designer handbag label or wearing Gucci sunglass indoors – is a turn-off for many others.

Complexity in Business Conference Explores Social Media Messaging

Decision makers in public and private sectors should be paying attention to and leveraging chatter on a platform like Twitter to better connect and resonate with the masses.

At the Smith School’s Center for Complexity in Business (CCB) Conference from Nov. 7 to 8 at the Ronald Reagan Building, experts from academia and industry discussed methods for investigating and disseminating social media content.  

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