Marketing

Conspicuous Branding is Annoying

If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use. 

According to the study, people boasting the brands they use in a conspicuous manner – such as name-dropping their designer handbag label or wearing Gucci sunglass indoors – is a turn-off for many others.

Complexity in Business Conference Explores Social Media Messaging

Decision makers in public and private sectors should be paying attention to and leveraging chatter on a platform like Twitter to better connect and resonate with the masses.

At the Smith School’s Center for Complexity in Business (CCB) Conference from Nov. 7 to 8 at the Ronald Reagan Building, experts from academia and industry discussed methods for investigating and disseminating social media content.  

University of Maryland Names Smith School of Business Prof. Michel Wedel Top Scholar, Teacher

Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H. Smith School of Business, was named a 2013-2014 Distinguished Scholar-Teacher by the University of Maryland. Wedel is one of only five faculty members recognized campus-wide in the prestigious program, which honors tenured faculty who have demonstrated outstanding accomplishments as educators and notable achievements in their respective fields.

Smith Undergrad Program Ranked #18 By U.S. News

College Park, Md. – September 10, 2013 – The undergraduate business program at the University of Maryland’s Robert H. Smith School of Business jumped to No. 18 in the nation in the latest edition of U.S. News & World Report’s “America’s Best Colleges,” published today. The Smith School placed 8th among public universities and again ranked highly in a number of business specialty categories. Smith’s Management Information Systems and Supply Chain Management/Logistics programs are listed among the nation’s top 10, and a total of seven areas are listed among the nation’s top 25.

CEO@Smith: Chet Burrell, CareFirst BlueCross BlueShield

At the helm of CareFirst BlueCross BlueShield for nearly six years, Chet Burrell finds himself poised at the forefront of health care reform in the U.S. The intersection of health care and business has never been more important, which is why you should join Burrell for this year’s first CEO@Smith presentation.

Hear first-hand from the mid-Atlantic region’s leading health benefit services provider, then get answers to your own questions during the later Q&A segment.

Dinner will be provided. Business attire is suggested.

Time: 
September 17, 2013 - 5:30pm

Pages

Subscribe to RSS - Marketing