Marketing

Buffett Reaffirms Apple as Value Buy

As investing icons Carl Icahn, George Soros and Leon Cooperman have exited Apple and its lagging stock, Warren Buffett has reasserted a value-investor approach by upping his stake in the tech giant. SEC filings on Monday revealed Buffett’s holding company Berkshire Hathaway as of June 30 increased its Apple stake by 55 percent, or about $500 million. Smith School professor David Kass shares insights. Read more...

Lingling Zhang

Professor Zhang received her doctorate in Marketing from Harvard Business School in 2016. She is interested in studying competitive marketing strategies using empirical models including industrial organization. Her research focuses on business-to-business marketing, multi-channel marketing, and digital marketing. She has presented research at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. She teaches statistical programming in the MS Marketing Analytics program and marketing research in the undergraduate program.

World’s Biggest Advertiser Rethinks Facebook Strategy

Facebook might know more about you than Big Brother, which makes it easy for the social media giant to steer advertisers toward likely customers. But Procter & Gamble, the world’s biggest advertising spender, isn’t sure the targeted approach works for all of its household and personal care products. The owner of Crest, Gillette, Downy and other popular brands announced plans this week to move away from narrowly focused ads on Facebook and other sites. Smith School professor Wendy W. Moe shares insights. Read more...

Whether to Strike While Breakfast is Hot

Recent headlines signal breakfast has been sizzling at U.S. restaurants. But Smith School experts warn that profitably pivoting to meet the demand is not a sure thing for restaurateurs. "Like any other innovation, consumers get used to it and start to lose interest," Smith School professor Janet Wagner says. Dingman Center entrepreneur-in-residence Harry Geller shares three questions that restaurant owners should ask themselves before moving to breakfast. Read more...

Smith Grad Wins Award for Commencement Speech

A strategy firm founded by former Bill Clinton speechwriters has recognized a recent graduate from the University of Maryland's Robert H. Smith School of Business for “giving one of the best undergraduate student commencement speeches of 2016.” Rachel George, who completed dual marketing and English degrees in spring 2016, won second prize in the West Wing Writers inaugural Mortarboard Awards.

Amazon Lockers Turn Maryland Shoppers Yellow

Walls of yellow lockers have popped up at Shoppers grocery outlets around Maryland, dwarfing the Redbox machines that customers have grown used to seeing near store entrances. The lockers belong to Amazon, which is giving the option of ordering online and then picking up in store. Smith School marketing professor Jie Zhang says the strategy helps address key limitations of online retailing. Read more...

How Rio Officials Feed the Olympics Turmoil

Rio de Janeiro’s acting governor Francisco Dornelles recently warned that the Rio Summer Olympics are headed to a “big failure.” He also called his state’s health care system “calamitous” and said his government’s policy of paying workers’ salaries in installments “is a form of slave labor.” Smith School marketing professors Hank Boyd and Roland Rust suggest better ways to manage a crisis communications situation. Read more...

The Case for Giving Away Creative Content

BroadwayHD made history on June 30, 2016, with livesteaming of "She Loves Me," a musical production at Studio 54 in New York. Subscribers had access to the full show on the Internet, Roku and Apple TV. Some industry insiders worry that delivering affordable content online might shrink ticket sales or hurt the Broadway brand. But new research by Smith School professor P.K. Kannan shows that the opposite often happens. Read more...

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