Marketing

John Healey

John began the program in Fall 2008.  His research interest are within quantitative models and marketing strategy with an economics perpsective. Specifically, his research explores substantive econometric models of firm marketing activity, financial models and asset pricing in marketing, firm communications, advertising, social media, and digital marketing. 

Jared Watson

Jared started the program in Fall 2013. While his research interests are widespread, he is primarily interested in persuasion, identity, branding, and decision-making.

terpAMA Excels at International Collegiate Conference

The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.

Smith School Business Summit Addresses Innovation

On March 28, 2014, at the North Marriott Hotel & Conference Center in Bethesda, Md., students, faculty and business professionals met for the third annual Smith School Business Summit. This year’s theme looked at innovation as an essential building block for the prosperity and survival of corporations. With more than 600 registered attendants, it was the largest Summit yet.

Ajay T. Abraham

Ajay T. Abraham joined the Marketing doctoral program in 2009. His substantive interests are pricing and morality, and his theoretical interests include perceptual salience. His dissertation is a multi-method examination of surcharge pricing, and his prior jobs have spanned marketing, research, teaching, teaching assistance, and technology at Microsoft, Indian School of Business, Wipro Technologies, UST Global, and M. A. College of Engineering.

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