Faculty and Staff are invited to come learn about the features of the new Smith Intranet and how the intranet can be used in their day to day work at the Smith School.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with Anastasiya Pocheptsova to talk about her research that examines how consumers make purchasing and renting decisions.
Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.
Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
The Graduate Marketing Association and TerpAMA are excited to welcome Jen Wolosoff '08 back to campus to speak to students. Jen is Director of Partner Education and Development at Buzzfeed.
Students at the University of Maryland’s Robert H. Smith School of Business take dozens of courses in business, but there is usually ‘that one class’ that stands out as a game changer, making a profound and lasting impact. We asked our students and alumni via Facebook to tell us about their favorite courses at Smith.
The University of Maryland’s Robert H. Smith School of Business is proud to welcome 22 new PhD students this fall. There are 89 total students in Smith's doctoral program, which is ranked No. 11 in the world by Financial Times (2014).
Here are some fun facts about this year’s incoming PhD students:
Fifteen current and former players, as well as a couple of spouses, participated. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about the program.
College Park - February 14, 2005 The University of Marylands Robert H. Smith School of Business marketing department continues to be distinguished for its role in setting leading marketing theory and practices with the announcement of two awards from the American Marketing Association. Roland T. Rust, holder of the David Bruce Smith Chair in Marketing, and Stephen L. Vargo, visiting professor of marketing, were both honored with awards at the American Marketing Association 2005 Winter Marketing Educators Conference, on February 1114, in San Antonio, Tex.