Marketing

Undergraduate

Undergraduate Marketing Program

The practice of marketing fuels the economy. Understanding marketing is critical to the success of any business. Virtually every major business decision involves marketing issues. Marketing managers are involved in a broad array of activities designed to acquire and retain customers in the global economy. These include identifying marketing opportunities, selecting customer targets, developing new products and/or services, and effectively positioning those products and services. A Smith School marketing undergraduate will learn the analytical tools used to make decisions about these issues as well as branding, advertising, web design, pricing, and retailing in a domestic and global context. Over the past five years, Smith undergraduate marketing majors have launched successful careers at Johnson & Johnson, NVR Homes, KOHL'S, Black & Decker, Viacom, and Pfizer.

MS

MS in Marketing Analytics

In today’s economy, companies are increasingly turning to big data to solve problems across the spectrum of business functions. These companies are looking for marketing professionals capable of navigating this ocean of data to help them better understand their customers. By providing a detailed portrait of the customer and the competitive landscape, marketing analytics can be utilized to drive product design and craft more efficient marketing campaigns.

The M.S. in Business for Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems. To apply for admission, please click here.

The M.S. in Business for Marketing Analytics curriculum is comprised of 12 courses. The program is includes 8 required courses, 3 elective application courses, and an Action Learning Project.

Merkle

Through the generosity and support of Merkle, a leading customer relationship marketing agency, we offer a limited number of merit-based scholarships. To apply or learn more, please contact analytics@rhsmith.umd.edu. If you are interested in applying for a scholarship, please send a 750 - 1,000 word statement of interest to analytics@rhsmith.umd.edu once you have submitted your online application for admission. 

For more information, visit the MS in Marketing Analytics website.

 

Conferences

First Annual Marketing Academic Research Colloquium (MARC)

Friday, May 6, 2011
University of Maryland, College Park

UMD Globe Logo Carnegie Mellon logo Penn State Logo Pitt logo

The Marketing Department of Robert H. Smith School of Business at the University of Maryland is proud to invite you to the first Marketing Academic Research Colloquium (MARC) on Friday, May 6, 2011 at the University of Maryland, College Park.  It will bring together leading marketing scholars from the Joseph M. Katz School of Business at the University of Pittsburgh, Smeal College of Business at Penn State University, Tepper School of Business at Carnegie-Mellon University, and the Robert H. Smith School of Business at the University of Maryland.

We hope MARC will provide opportunities for a high level of interaction among participants, leading to the generation of cutting-edge research ideas and fruitful collaborations. To represent a diverse set of ideas and approaches at the colloquium, we have asked four speakers -- one from each school, to present a paper with a behavioral, quantitative or managerial focus (or an interdisciplinary one).  We are limiting our schedule to four talks to allow time for an in-depth discussion of each paper.  

Further, to encourage our Ph.D. students to participate in the colloquium, the program will feature a student poster session at our concluding cocktail reception -- an excellent opportunity to learn more about the ongoing research in each school. 

A pdf file of the MARC program is available at this link.

We are looking forward to seeing you all at the FIRST MARC in May in College Park, Maryland!

Regards,

Tao Chen and Anastasiya Pocheptsova

Schedule

Click on the speaker's name to view their presentation title and an abstract


8:00  -  8:30 a.m. Continental Breakfast Outside 1528 VMH
8:30  -  8:45 a.m. Opening Remarks 1528 VMH
8:45 - 10:00 a.m. Roland Rust
University of Maryland
1528 VMH
10:00 - 10:15 a.m. Break Outside 1528 VMH
10:15 - 11:30 a.m. Lisa Bolton
Penn State University
1528 VMH
11:30 - 12:30 p.m. Lunch Executive Dining Room
12:30  -  1:45 p.m. Kinshuk Jerath
Carnegie Mellon University
1528 VMH
1:45  -  2:15 p.m. Break Executive Dining Room
2:15  -  3:30 p.m. Jeff Inman
University of Pittsburgh
1528 VMH
4:00 -   6:00 p.m. Cocktail Reception 
and PhD Poster Session
The Art Gallery
Marriott Inn & Conference Center

Marketing Academic Research Colloquium

Friday, May 6
8:30 a.m. - 7:00 p.m.

Please join us for a cocktail reception and Ph.D. Poster Session at the conclusion of the day
Marriott's Inn & Conference Center in the Art Gallery

For questions about the logistics for this conference, please contact Carol Cron, Coordinator for the Department of Marketing at the Smith School via e-mail (ccron@rhsmith.umd.edu) or call Carol at 301-405-8149.

Seminars & Research Events

Spring 2013 and Fall 2012 Seminars

Date/Time

Speaker

Paper Title

Room Location

May 3, 2013
10:30 a.m.
Sunil Gupta
Harvard University
  1335
April 12, 2013
2:00 p.m.
Angela Lee
Northwestern University
"Emptying Pockets Increases Consumption but Reduces Donation: An Embodiment Perspective of Resource Conservation and Replenishment" 1518
March 29, 2013
10:30 a.m.
Asim Ansari
Columbia University
"Dynamic Targeted Pricing in B2B" 1335
March 8, 2013
10:30 a.m.
Robert Meyer
Wharton School
University of Pennsylvania
"Biases in Information-Seeking to Avoid Catastrophic Risk" 1335
November 16, 2012
10:30 a.m.
Puneet Manchanda
University of Michigan
"Social Dollars: The Economic Impact of Customer Participation in a Firm-sponsored Online Community" 1520
October 26, 2012
2:00 p.m.
Rima Toure-Tillery
PhD Candidate
University of Chicago
"The End Justifies the Means, but Only in the Middle" 1307
October 19, 2012
10:30 a.m.
Jennifer Cutler
PhD Candidate
Duke University
"The Advantages of Underestimating the Competition" 1520
October 12, 2012
10:30 a.m.
Szu-Chi Huang
PhD Candidate
University of Texas, Austin
"What Drives You? A Dynamic Analysis of Motivation in Different Stages of Goal Pursuit" 1520
September 28, 2012
10:30 a.m.
John Howell
PhD Candidate
Ohio State University
"Choice Models with Fixed Cost" 1520

Fall 2011 & Spring 2012 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, September 30
10:30 a.m.
Meng Zhu
Johns Hopkins University
"Resource Abundance and Conservation in Consumption" 1520
Friday, October 7
10:30 a.m.
Rajesh Bagchi
Virginia Tech

"When to Put the Cart in Front of the Horse: How Presentation Order of Reward and Effort Information Affects Consumer Perceptions"

1520
Friday, October 14 3rd Annual Complexity in Business Conference
Ronald Reagan Building
   
Friday, October 21
10:30 a.m.
Rex Du
University of Houston
"Structural Dynamic Factor Analysis for Quantitative Trendspotting" 1520
Friday, October 28
10:30 a.m.
Barbara Kahn
Wharton
University of Pennsylvania
"Too Much of a Good Thing? Effects of Visual vs. Verbal Choice Set Depiction on Perceived Variety, Complexity and Willingness to Choose" 1520
Friday, November 4
10:30 a.m.
Michel Wedel
University of Maryland
"A Visual Copy-Cat Warning System" 1520
Friday, November 11
10:30 a.m.
Raj Grewal
Penn State University
"Role Reversal at the Marketing–Finance Interface:
Consequences of Analyst Forecasts for Marketing"
1520
Friday, November 18
10:30 a.m.
Peter Zubchek
University of Florida
  1520
Friday, December 2
10:30 a.m.
Bill Rand
University of Maryland
  1520
Friday, December 9 INFORMS - MSI 
Practice Prize Competition
Ronald Reagan Building
   
Friday, January 27
9:00 a.m.
Pierre Chandon
INSEAD & 
  Harvard University
  1335
Friday, March 2
10:30 a.m.
David Bell
Wharton
University of Pennsylvania
  1335
Thursday, March 8
2:00 p.m.
Lan Luo
University of Southern California
  2505
Friday, March 16 James Kim, 2nd Year PhD student
2nd Year Presentation
  1335
Friday, March 23
10:30 a.m.
Tom Kim, 2nd Year PhD student
2nd Year Presentation
  1335
Friday, March 30
10:30 a.m.
Sanjay Jain
Texas A&M
  1335
Friday, April 6
10:30 a.m.
Natalie Mizik
MIT
  1335
Friday, April 13
10:30 a.m.
Joseph Simmons
Wharton
University of Pennsylvania
  1335
Friday, April 20
10:30 a.m.
Aparna Labroo
University of Toronto
  1335

Spring 2011 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, February 18
10:30 a.m.
Ajay Abraham
Ph.D. Student
University of Maryland
  1335
Tuesday, February 22
10:30 a.m.
Yuchi Zhang
Ph.D. Student
University of Maryland
  2505
Friday, March 4
10:30 a.m.
Andrei Kirelenko
Commodities Future Trading Commission
  1412
Friday, March 11
10:30 a.m.
Alice Li
Ph.D. Student
University of Maryland
  1335
Friday, March 18
10:30 a.m.
Preyas Desai
Duke University
  1335
Friday, April 1
10:30 a.m.
Michael Braun
MIT
  1335
Friday, April 8
10:30 a.m.
Duncan Fong
Penn State
  1335
Friday, April 15
10:30 a.m.
Luc Wathieu
Georgetown University
  1335
Friday, April 22
10:30 a.m.
Ely Dahan
UCLA/Princeton
  1335
Friday, April 29
10:00 a.m.
Amar Cheema
University of Virginia
(Note change of start time to 10:00 a.m.)
  1335
Tuesday, May 10
3:30 p.m.
Min Zhao
University of Toronto
  2509
Friday, May 6 4 School Marketing Research Colloquium   1524

Fall 2010 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Tuesday, September 14
10:30 a.m.
Rom Schrift
Columbia University
  2511
Tuesday, September 28
10:30 a.m.
Liye Ma
Carnegie Mellon University
"A Dynamic Competitive Analysis of Content Production and Link
Formation of Internet Content Developers"
3330H
Tuesday, October 5
10:30 a.m.
Bryan Bollinger
Stanford University

"Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry"

2511
Friday, October 15
10:30 a.m.
Scott Shriver
Stanford University
"Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol" 1520
Tuesday, October 26
10:30 a.m.
Keisha Cutright
Duke University
  2511
Friday, October 29
10:30 a.m.
Preyas Desai
Duke University
  1520

2010 Marketing Research Camp

Friday, May 7, 2010
1511 Van Munching Hall
Abstracts available on our conferences web page.
(please contact Carol Cron for a pdf of any of the papers)

Time

Speaker

Paper Title

8:00 a.m.- 9:00 a.m. Continental Breakfast
Outside 1511 VMH
9:00 a.m. - 10:00 a.m. Oded Netzer
Columbia University
“Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability”
10:00 a.m. - 10:30 a.m. Break
Outside 1511 VMH
10:30 a.m. - 11:30 a.m.

Page Moreau
University of Colorado

“For You or For Me? How the Intended Recipient Influences the Customization Experience and Valuations of Customized Products”
11:30 a.m. - 12:00 noon Break
Outside 1511 VMH
12:00 noon - 1:00 p.m.

Bill Rand
University of Maryland

“Searching for Networks in Aggregate Diffusion Data”
1:00 p.m. - 2:00 p.m. Lunch
Third Floor Atrium
2:00 p.m. - 3:00 p.m.

Ann McGill
University of Chicago

“Self and the Extended Possession:
Adopting Traits of Athropomorphized Brands”
3:00 - 3:15 p.m. Break
Outside 1511
3:15 - 4:15 p.m.

Christophe Van den Bulte
University of Pennsylvania

“Two-Stage Partial Observability Models of Innovation Adoption”
4:15 p.m. Ice Cream Social
Third Floor Atrium

Spring 2010 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, January 29
10:30 - 12:00 noon
Roland Rust
University of Maryland
"Optimizing Service Productivity" 1412 VMH
Friday, February 19
10:30 - 12:00 noon
Smith Doctoral Student
Heather Johnson
Second Year Paper
"Priming Susceptibility: The Moderating Role of Involvement on Nonconscious Priming Effects" 1412 VMH
Friday, February 26
10:30 - 12:00 noon
Steve Shugan
University of Florida
"Why Wrong Models Predict Better and Underestimate Optimal Marketing Expenditures" 1412 VMH
Monday, March 1
12:00 - 1:30 p.m.
Smith Doctoral Student
Jordan Etkin
Second Year Paper
"The Spice of Life: Variety Seeking Among Means to Goals" 1412 VMH
Friday, March 5
10:30 - 12:00 noon
Smith Doctoral Student
John Healey
Second Year Paper
"Shortages in Two-Sided Markets: The Case of Platform Shortages in the Videogame Industry" 1412 VMH
Friday, March 12
10:30 - 12:00 noon
Smith Doctoral Student
Qian Li
Second Year Paper
  1412 VMH
Friday, March 19 Spring Break    
Friday, March 26
10:30 - 12:00 noon
Kurt Carlson
Georgetown University
"Leader-focused Search: The Impact of an Emerging Preference on Information Search" 1412 VMH
Friday, April 2
10:30 - 12:00 noon
Raghuram Iyengar
University of Pennsylvania
  1412 VMH
Friday, April 9
10:30 - 12:00 noon
    1412 VMH
Friday, April 16
10:30 - 12:00 noon
Smith Doctoral Student
Jing Gao
"Peeking into Online Bargain Hunting Forums: How Small “Loud” Group Affects the Silent Majority" 1412 VMH
Friday, April 23
10:30 - 12:00 noon
Ginger Jin
University of Maryland
Economics Department
"Direct-to-Consumer Advertising and Online Drug Search"  1412 VMH
Friday, April 30
10:30 - 12:00 noon
Anastasiya Pocheptsova
University of Maryland
  1412 VMH
Friday, May 7
All Day
2010 Marketing 
Research Camp
  1412 VMH

Fall 2009 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, September 11
3:00 - 4:30 p.m.
Jorge Silva-Risso
University of California, Riverside
"Scarcity Rents in Car Retailing:
Evidence from Inventory Fluctuations at Dealerships"
1202 VMH
Friday, September 18
10:30 - 12:00 noon
Alison Jing Xu
University of Illinois, Champaign
"The Influence of Past Behavior on Future Behavior: A Mind-set Perspective" 1202 VMH
Friday, September 25
10:30 - 12:00 noon
Dan King
University of Florida
"Principles of Affect-Gating" 1202 VMH
Friday, October 2
10:30 - 12:00 noon
Xiaoqing Jing
University of Florida
"Combining Customer Management and Inventory Management - Managing Stockouts in Online Retailing" 1202 VMH
Friday, October 9
10:30 - 12:00 noon
Nicole Verrochi
University of Pennsylvania
Wharton School
“Feeling like My Self: Emotion Regulation and Identity” 1202 VMH
Friday, October 16
10:30 - 12:00 noon
Debora Viana Thompson
Georgetown University
"The Social Utility of Feature Fatigue" 1202 VMH
Friday, November 6
10:30 - 12:00 noon
Takuya Satomura
Visiting Scholar at UMD
  from Keio University
"Multiple Constraint Choice Models with Corner and Interior Solutions" 1202 VMH
Friday, November 13
10:30 - 12:00 noon
J.B. Steenkamp
University of North Carolina, Chapel Hill
“Successful Marketing Strategies across the Business Cycle: Contrasting What Managers Do versus What They Should Do” 1202
VMH

Spring 2009 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Monday, January 26
2:00 - 3:30 p.m.
Rajkumar Venkatesan
University of Virginia
Attitudes towards Firm and Competition: How Do They Matter for CRM Activities? 1511 VMH
Monday, February 9
2:00 - 3:30 p.m.
David Godes
Harvard University
References 1511 VMH
Friday, February 20
2:00 - 3:30 p.m.
Dina Mayzlin
Yale University
TBD 1202 VMH
Friday, February 27
2:00 - 3:30 p.m.
Jeff Inman
University of Pittsburgh
TBD 1202 VMH
Friday, March 27
10:30 - 12:00 noon
Harikesh Nair
Stanford University
TBD 1511 VMH
Monday, April 20
2:00 - 3:30 p.m.
Sridhar Narayanan
Stanford University
TBD 1511 VMH
Friday, May 1
2:00 - 3:30 p.m.
Ajay Kohli
Georgia Tech
TBD 1202 VMH

Fall 2008 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

9/23/2008 
2 p.m. - 3:30 p.m.
Song Yao
Duke University
A Dynamic Model of Sponsored Search Advertising 2505
10/2/2008 
2 p.m. - 3:30 p.m.
Xioayan Deng
Wharton School of Business
Consumer Response to Visual Aspects of Packaging and Product Design 1520
10/7/2008 
10:30 a.m. - 12 p.m.
Hari Sridhar
University of Missouri
Dynamic Marketing Investment Strategies for Platform Firms 2505
10/14/2008 
2 p.m. - 3:30 p.m.
Hema Yoganarasimhan
Yale University
Cloak or Flaunt? - The Fashion Dilemma 2505
10/21/2008 
10:30 a.m. - 12 p.m.
Andrew Stephen
Columbia University
Deriving Value from Social Commerce Networks 2505
10/31/2008 
10:30 a.m. - 12 p.m.
Upender Subramanian
Wharton School of Business
Exclusive Tie-ups for Handsets in the Wireless industry 1518
11/4/2008 
3:30 p.m. - 5 p.m.
Lisa Cavanaugh
Duke University
Feeling Good and Doing Better:  How Specific Positive Emotions Influence Consumer Behavior and Well-Being in Different Ways 3330H
11/10/2008 
10:30 a.m. - 12 p.m.
Monica Wadhwa
Stanford University
Kindling the Motivational System: Impact of Incidental Hedonic Cues on Goal Pursuit 2505
11/19/2008 
10:30 a.m. - 12 p.m.
Yakov Bart
UC Berkeley
Multiproduct Competition with Demand Complementarity 2505

Books

Marketing faculty members publish regularly in the leading marketing journals, and have written a number of influential books. They have consistently won outstanding teaching awards by presenting the latest marketing concepts in clear and interesting ways.

Please click on the book for more information (when available).

 

Social Media Intelligence, 2014

Wendy W. Moe
David A. Schweidel

Visual Marketing

Visual Marketing, 2007

Michel Wedel 
F.G.M. Pieters (Eds.)

2007, New York: Lawrence Erlbaum Associates, Marketing and Consumer Psychology Series, C.P. Haugtvedt (series editor).

Customer Equity Management

Customer Equity Management

Roland T. Rust
Kay N. Lemon, Das Narayandas

2005, Prentice Hall

e-Service

E-Service

Roland T. Rust & P. K. Kannan

2002, M.E. Sharpe

Understanding Business

Understanding Business

William G. Nickels
James M. McHugh, Susan M. McHugh

2002, McGraw Hill

Student Assessment

Student Assessment and Learning Guide for use with Understanding Business

William G. Nickels
James McHugh, Susan McHugh

2001, McGraw Hill

Market Segmentation

Market Segmentation: Conceptual and Methodological Foundations

Michel Wedel 
W.A. Kamakura, p.1-382. 2nd edition.

2000, Dordrecht: Kluwer

Building Models

Building Models for Marketing Decisions

Michel Wedel 
P.S.H. Leeflang, D.R. Wittink, Ph. Naert

2000, Dordrecht: Kluwer

Driving Customer Equity

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Roland T. Rust
Valarie A. Zeithaml, Katherine N. Lemon

Winner 2002 Berry-AMA Book Prize for the Best Book in Marketing

2000, The Free Press

Marketing: Relationships, Quality, Value

Marketing: Relationships, Quality, Value

William G. Nickels
Marian Burk Wood

1997, Worth Publishing

Service Marketing

Service Marketing

Roland T. Rust
Anthony J. Zahorik, Timothy L. Keiningham

1996, Harper Collins

Readings in Service Marketing

Readings in Service Marketing

Roland T. Rust
Anthony J. Zahorik, Timothy L. Keiningham

1996, Harper Collins

Return on Quality

Return on Quality

Roland T. Rust
Anthony J. Zahorik, Timothy L. Keiningham

1994, Irwin Publishing

Service Quality

Service Quality

Roland T. Rust and 
Richard L. ("Rich") Oliver

1994, Sage Publishing

Ad Media Models

Advertising Media Models

Roland T. Rust

1986, Lexington Books

Marketing Principles

Marketing Principles

William G. Nickels

1978, 1982, Prentice Hall Inc.

Marketing Communications & Promotion

Marketing Communications & Promotion

William G. Nickels

1976, 1984 Grid Inc.

Publications

Selected Recent Journal Articles

These are some of the recent publications from some of our faculty. Author names highlighted are Smith faculty. Entries are listed chronologically from most recent (forthcoming) through 2008. For older publications or a more complete list by a particular Smith professor, please see the faculty member’s web page and/or their curriculum vita.

Forthcoming (accepted for publication)

Koukova, Nevena T., Joydeep Srivastava, and Martina Steul-Fischer, “The Effect of Shipping Fee Structure on Consumers’ Online Evaluations and Choice,” forthcoming in Journal of the Academy of Marketing Science.

Koukova, Nevena, P. K. Kannan, and Amna Kirmani (forthcoming), “Multi-Format Digital Products:  How Design Attributes Interact with Usage Situations to Determine Choice,” Journal of Marketing Research.

Moe, Wendy and David Schweidel, "Online Product Opinion: Incidence, Evaluation and Evolution," Marketing Science, forthcoming.

2013

Godes, David and Jose Silva, “Sequential and Temporal Dynamics of Online Opinion,” Marketing Science, 2013, Vol. 31 (3), (May/June), pp. 448-473.

   - Winner, John D.C. Little Award

Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013) “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (4), 477-488.

Palmeira, Mauricio and Joydeep Srivastava (2013), “Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers,” Journal of Consumer Research, 40 (4), 644-656.

Trusov, Michael, William Rand and Yogesh V. Joshi (2013), “Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors,” Journal of Marketing Research, December, Vol. 50, Issue 6.

T. Satomura, M. Wedel, R. Pieters.  Copy Alert: A Method and Metric to Detect Visual Copycat Brands. Journal of Marketing Research, 2013, forthcoming. 

W.Shi, M.Wedel, R.Pieters. Information acquisition during online decision making: A model-based exploration using eye-tracking data. Management Science, 2013, 59 (5):1009-1026. (Lead Article).

2012

Godes, David, “The Strategic Impact of References in Business Markets,” Marketing Science, 2012, Vol. 31 (2), (March/April), pp. 257-76. 

  - Finalist, John D.C. Little Award

Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act,” Marketing Science, 31 (5), 717-737.

Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “From Consumer Information Regulation to Nutrition Competition: A Response,” Marketing Science, 31 (5), 747-755.

Koukova, Nevena T., Joydeep Srivastava, and Martina Steul-Fischer (2012), “The Effect of Shipping Fee Structure on Consumers’ Online Evaluations and Choice,” Journal of the Academy of Marketing Science, 40 (6), 759-770.

Valenzuela, Ana and Joydeep Srivastava (2012), “Role of Information Asymmetry and Situational Salience in Reducing Intergroup Bias: The Case of Ultimatum Games,” Personality and Social Psychology Bulletin, 38 (12), 1671-1683.

Arens, Zachary and Roland T. Rust (2012), "The Duality of Decisions and the Case for Impulsiveness Metrics," Journal of the Academy of Marketing Science, 40 (3), 468-479.

* Rust, Roland T. and Ming-Hui Huang (2012), "Optimizing Service Productivity," Journal of Marketing, 76 (2), 47-66.

    * Second Place Winner, 2010 INFORMS Service Science Section Best Paper Award.

R. Pieters, M. Wedel.  AdGist: Ad Communication in a Single Eye-Fixation, 2012.  Marketing Science, 31 (1): 59-73.  

S. Stakhovych, T.H.A. Bijmolt, M. Wedel.  Patial Dependence and Heterogeneity in Bayesian Factor Analysis, A Cross National Investigation of Value Domains. Multivariate Behavioral Research, 2012, 47 (6), 803-839. 

T.Teixeira, M.Wedel, R. Pieters.  Emotion Induced Engagement in Internet Video Ads, 2012. Journal of Marketing Research, 49 (2), 144-159. (Cited in the Washington Times, March 2012).

R. Pieters, M. Wedel. AdGist: Ad Communication in a Single Eye-Fixation, 2012. Marketing Science, Forthcoming.

Kulkarni, Gauri, P.K. Kannan and Wendy Moe (2012), "Using Online Search Data to Forecast New Product Sales," Decision Support Systems, 52(3), 604-611.

Zhang, Jie and Els Breugelmans (2012), “The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior,” Journal of Marketing Research, 49 (February), 50-65.

2011

Rutz, Oliver, Michael Trusov and Randolph E. Bucklin (2011), “Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?” Marketing Science, July/August, 30:646-665.

Moe, Wendy W. and Michael Trusov (2011), “The Value of Social Dynamics in Online Product Ratings Forums,” Journal of Marketing Research, June, Vol. 48, No. 3: 444-456.

Rutz, Oliver and Michael Trusov (2011), “Zooming In on Paid Search Ads – A Consumer-level Model Calibrated on Aggregated Data,” Marketing Science, September/October, 30: 789-800

van der Lans, R., Wedel, M., Pieters, R. (2011). "Defining Eye-Fixation Sequences across Individuals and Tasks: The Binocular-Individual Threshold (BIT) Defining Eye-Fixation Sequences across Individuals and Tasks: The Binocular-Individual Threshold (BIT) Algorithm." Behavior Research Methods, 43: 239-257.

Moe, Wendy W., David A. Schweidel and Michael Trusov (2011), “What Influences Customers’ Online Comments,” Sloan Management Review, Fall.

Rust, Roland T., V. Kumar and Rajkumar Venkatesan (2011), “Will the Frog Change into a Prince?: Predicting Future Customer Profitability,” International Journal of Research in Marketing, 28 (4), 281-294.

Moe, Wendy and Michael Trusov (2011), "Measuring the Value of Social Dynamics in Online Product Ratings Forums," Journal of Marketing Research, 49 (3).

Srivastava, Joydeep and Dipankar Chakravarti (2011), “Price Presentation Effects in Purchases Involving Trade-Ins,” Journal of Marketing Research, 48 (October).

Williams, Nathan, P. K. Kannan, Shapour Azarm (2011), “Retail Channel Structure Impact on Strategic Engineering Product Design,” Management Science, Vol. 57, No. 5, May, pp. 897–914.

Ferraro, Rosellina, Jennifer Edson Escalas, and James R. Bettman (2011), “Our Possessions, Our Selves: Domains of Self-Worth and the Possession-Self Link,” Journal of Consumer Psychology, 21 (2), 169-177.

Rand, William and Roland Rust (2011), “Agent-Based Modeling in Marketing: Guidelines for Rigor,” International Journal of Research in Marketing, 28(3), 181-193.

Huang, Ming-Hui and Roland T. Rust (2011), "Sustainability and Consumption," Journal of the Academy of Marketing Science, 39(1), 40-54.

Hamilton, Rebecca W.Rebecca K. Ratner and Debora V. Thompson (2011), Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency, Journal of Consumer Research, 37 (April), 1079-1094.

2010

Mathwick, C., J. Wagner, and R. Unni (2010), “Computer-Mediated Customization Tendency and the Adaptive eService Environment,” Journal of Retailing, March 2010, Vol. 86, Issue 1, pp. 11-21.

Teixeira, T., Wedel, M., and Pieter, R.  (2010). Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. 2010. Marketing Science, 29 (3), (Lead Article).

Pieters, R., Wedel, M., and Batra, R. "The Stopping Power of Advertising: Measures and Effects of Visual Complexity." (2010). Journal of Marketing, 74 (5), 48-60.

** Finalist for the MSI/Paul Root Award.

Hamilton, Rebecca W., Stefano Puntoni and Nader T. Tavassoli (2010), “Categorization by Groups and Individuals,” Organizational Behavior and Human Decision Processes, 112 (May), 70-81.

Hamilton, Rebecca W. and Joydeep Srivastava (2010), “Slicing and Dicing Your Pricing,” Harvard Business Review, Jan/Feb, (88-1).

Hamilton, Rebecca W.Joydeep Srivastava and Ajay T. Abraham (2010). When Should You Nickel and Dime Your Customers? A Manager’s Guide to Benefits-Based Price Partitioning, MIT Sloan Management Review. 52 (Fall), 59-67

Pocheptsova, Anastasiya and Nathan Novemsky (2010), “When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects,” Journal of Consumer Research, 36.

Pocheptsova, Anastasiya, Aparna A. Labroo and Ravi Dhar (2010), “Making Products Feel Special: When Metacognitive Difficulty Improves Product Evaluation,” Journal of Marketing Research, Dec. 2010.

Fornell, Claes, Roland T. Rust and Marnik G. Dekimpe (2010), “The Effect of Customer Satisfaction on Consumer Spending Growth,” Journal of Marketing Research, 47 (February), 28-35.

** Finalist, Paul E. Green Award, 2011.  The award recognizes "the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research."  The award winners are chosen by the Journal of Marketing Research's Editorial Review Board.

Rust, Roland T., Christine Moorman and Gaurav Bhalla, (2010), "Rethinking Marketing," Harvard Business Review, 88(1), 94-101.

Oza, Shweta S., Joydeep Srivastava, Nevena T. Koukova (2010), “How Suspicion Mitigates the Effect of Influence Tactics,” Organizational Behavior and Human Decision Processes, 112 (May).

Trusov, Michael, Anand Bodapati, and Randolph E. Bucklin (2010), "Determining Influential Users in Internet Social Networks," Journal of Marketing Research, Vol. 47 (4), 643-658.

Decker, Reinhold and Michael Trusov (2010), "Estimating Aggregate Consumer Preferences from Online Product Reviews," International Journal of Research in Marketing, Vol. 27 (4), 293-307.

Aribarg, Anocha, Rik Pieters and Michel Wedel (2010), “The Diagnostic Value of Advertising Recognition,” Journal of Marketing Research, 47 (3), 387-400.

Wedel, Michel, Rajeev Batra and P. Lenk, (2010), “Brand Extension Strategy Planning: Empirical Estimation of Brand-category personality Fit and Atypicality,” Journal of Marketing Research. 47 (2), 335-347.

Nierop, Evan, Richard Paap, Bart Bronnenberg, Michel Wedel and Philip H. Franses (2010), “Modelling Unobserved Consideration Sets for Household Panel Data,” Journal of Marketing Research, Feb (47), 63-74.

Ailawadi, Kusum L., Jie Zhang, Aradhna Krishna, and Michael W. Kruger (2010), “When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes,” Journal of Marketing Research, 47 (Aug), 577-593 (lead article).

2009

Chen, Tao, Ajay Kalra and Baohong Sun, (2009), “Why Do Consumers Buy Extended Service Contracts?” Journal of Consumer Research, 36 (Dec), 611–623.

Chen, Tao, Baohong Sun and Vishal Singh, (2009), “An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift,” Marketing Science, 28(4), 740–758.

Inman, Jeff, Russell Winer, and Rosellina Ferraro (2009), “The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making,” Journal of Marketing, Sept (73).

Ferraro, Rosellina, James Bettman, and Tanya Chartrand (2009), “The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice,” Journal of Consumer Research, 35(5).

Godes, David, Elie Ofek and Miklos Sarvary (2009), “Content vs. Advertising:  The Impact of Competition on Media Firm Strategy," Marketing Science, Jan/Feb, 28(1).

Godes, David and Dina Mayzlin (2009), “Firm-Created Word-of-Mouth Communication:  Evidence from a Field Test,” Marketing Science, July/Aug, 28(4).

Thompson, Debora, Rebecca Hamilton and Petia Petrova (2009), “When Mental Simulation Hinders Behavior:  The Effects of Process-Oriented Thinking on Decision Difficulty and Performance,” Journal of Consumer Research, 36(Dec).

Chen, Yuxin, Yogesh Joshi, Jagmohan Raju and John Zhang (2009), “A Theory of Combative Advertising,” Marketing Science, Jan/Feb 28(1).

Musalem, Andres and Yogesh Joshi (2009), “How Much Should You Invest in Each Customer Relationship?  A Competitive Strategic Approach,” Marketing Science, May/Jun 28(3).

Joshi, Yogesh, David Reibstein and John Zhang (2009), “Optimal Entry Timing in Markets with Social Influence,” Management Science, 55(6) 926-939.

Kannan, P.K., Barbara Kline Pope, and Sanjay Jain (2009), “Pricing Digital Content Product Lines: A Model and Application for the National Academies Press,” Marketing Science, Jul/Aug, 28( 4).

** Winner of the INFORMS Society of Marketing Science Practice Prize Competition, 2007.

Bezawada, Ram, S. Balachandar, P.K. Kannan, and Venky Shankar (2009), “Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insight,” Journal of Marketing, 73(3), 99-117.

Kirmani, Amna (2009), “The Self and the Brand,” Journal of Consumer Psychology, July 19(3).

Moe, Wendy and Sha Yang, (2009), “The Impact of a New Competitive Entry on an Incumbent's Customer Base,” Journal of Marketing, 73(1).

Pocheptsova, Anastasiya, On Amir, Ravi Dhar, and Roy Baumeister (2009), “Deciding Without Resources: Psychological Depletion and Choice in Context,”  46(3), Journal of Marketing Research

Zauberman, Gal, Rebecca Ratner, and B. Kyu Kim (2009), “Memories as Assets: Strategic Memory Protection in Choice over Time,” Journal of Consumer Research, (35) 5, 715-728. 

Hanssens, Dominique M., Roland T. Rust and Rajendra K. Srivastava (2009), “Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact,” Journal of Marketing, Nov 73(6).

Chung, Tuck Siong, Roland Rust and Michel Wedel (2009), “My Mobile Music: An Adaptive Personalization System for Digital Audio Players,” Marketing Science, 28(1).

Raghubir, Priya and Joydeep Srivastava (2009), “The Denomination Effect,” Journal of Consumer Research, Dec (36).

Srivastava, Joydeep and Dipankar Chakravarti (2009), “Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness,” Journal of Marketing Research, Aug 64.

Trusov, Michael, Randolph E. Bucklin and Koen Pauwels (2009), “Estimating the Dynamic Effects of Online Word-of-Mouth on Member Growth of a Social Network Site,” Journal of Marketing, Sept( 73).

Zhang, Jie and Michel Wedel (2009), “The Effectiveness of Customized Promotions in Online and Offline Stores,” Journal of Marketing Research, (46) 2, 190-206.

Zhang, JieMichel Wedel and Rik Pieters (2009), “Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis,” Journal of Marketing Research, 46(5),669-681.

2008

Tanner, Robin J., Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, and Rick B. van Baaren (2008), “Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences,” Journal of Consumer Research, 34(6), 754-766.

Bhardwaj, Pradeep, Yuxin Chen and David Godes (2008), “Buyer-Initiated vs. Seller-Initiated Information Revelation,” Management Science, June 54.

Hamilton, Rebecca and Joydeep Srivastava (2008), “When 2+2 is Not the Same as 1+3: Variations in Price Sensitivity Across Components of Partitioned Prices,” Journal of Marketing Research, Aug 45(4).

Luo, Lan, P.K. Kannan, and Brian Ratchford (2008), “Incorporating Subjective Characteristics in Product Design and Evaluations,” Journal of Marketing Research, May 45(2).

** Donald Lehmann Award, 2009, for the best dissertation-based article in JMR or JM.
** Finalist for the Paul Green Award for the year 2008.

van der Lans, Ralf, Rik Pieters and Michel Wedel (2008), “Eye Movement Analysis of Search Effectiveness,” Journal of the American Statistical Association, 103(482), 452-461.

van der Lans, Ralf, Rik Pieters and Michel Wedel (2008), “Competitive Brand Salience,” Marketing Science, 45(5).

Wedel, Michel and Feary Adiguzel (2008), “Split Questionnaire Design for Massive Surveys,” Journal of Marketing Research, 25(5), 608-617. 

Editorships

Editorships & Editorial Review Board Memberships

Rebecca Hamilton
Associate Editor: Journal of Consumer Research
Editorial Review Boards: Journal of Interactive Marketing

P.K. Kannan 
Editorial Review Boards: Journal of Marketing; Marketing Science; Journal of Academy of Marketing Science; Journal of Service Research; International Journal of Electronic Commerce

Amna Kirmani
Editorial Review Boards: Journal of Marketing; Journal of Marketing Research; Journal of Interactive Marketing; Journal of Consumer PsychologyJournal of Social Influence

Wendy Moe
Editorial Review Boards: Journal of Marketing; Journal of Interactive Marketing

Rebecca Ratner
Associate Editor: Journal of Consumer Research
Editorial Review Boards: Marketing Research; Journal of Economic Psychology

Roland Rust 
Senior Editor: Production and Operations Management
Associate Editor: Journal of Marketing Research
Founding Editor: Journal of Service Research 
Editorial Review Boards: Journal of Marketing ResearchJournal of Service Research
Editorial Policy Board: Journal of Consumer Research
Former Editor: Journal of Marketing

Joydeep Srivastava
Editorial Review Board: Journal of Marketing

Janet Wagner
Editorial Review Boards: Journal of RetailingJournal of Service Research

Michel Wedel
Area Editor: Journal of Marketing Research; Marketing Science
Editorial Review Boards: Journal of MarketingJournal of Classification; Quantitative Marketing and Economics; International Journal of Research in Marketing
American Statistical Association's representative to the Journal of Consumer Research Policy Board

Jie Zhang
Editorial Review Board: Journal of Marketing

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