Diane Whitney

Professor Whitney is a Clinical Associate Professor at the Robert H. Smith School of Business, where she has taught both undergraduate and graduate courses. At the undergraduate level, she has taught marketing research and consumer behavior. At the graduate level, she teaches the marketing management core, consumer product marketing, and marketing strategy. Professor Whitney brings substantial real-world marketing expertise to the classroom. She launched her professional career working in the market research industry with A.C. Nielsen.

Michel Wedel

Michel Wedel holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students.

Michael Trusov

Michael Trusov is Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration.

Joydeep Srivastava

Joydeep Srivastava is the Ralph J. Tyser Professor of Marketing and Consumer Psychology at the Robert H. Smith School of Business at the University of Maryland. He holds a Ph. D. degree from the University of Arizona. Broadly, he is interested in managerial and consumer decision making. He examines issues in bargaining and auctions, strategy variables such as warranties and price-matching guarantees, pricing, and the psychology of money.

Roland Rust

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. He is also Visiting Chair in Marketing Science at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Center for Corporate Reputation (UK).

Rebecca Ratner

Rebecca Ratner is Assistant Dean for Academic Affairs - Undergraduate Programs and Professor of Marketing at the Robert H. Smith School of Business. She received a Ph.D. in social psychology from Princeton University in 1999, was a visiting scholar at the Wharton School in 1996 – 1997 and a visiting scholar at the Chicago Booth Graduate School of Business in 2004. Prior to her position at Maryland, she was assistant professor and associate professor at the University of North Carolina at Chapel Hill.

William Rand

William Rand examines the use of computational modeling techniques, like agent-based modeling, geographic information systems, social network analysis, and machine learning, to help understand and analyze complex systems, such as the diffusion of innovation, organizational learning, and economic markets.

Anastasiya Pocheptsova

Joined University of Maryland in 2008.

Anastasiya Pocheptsova received her Ph.D. in Marketing from the Yale School of Management in 2008. She also holds an M.A. degree in advertising from the University of Texas. Her research explores decision-making and focuses on the influence of goals, emotions and mindsets on consumer choices.

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Awards & Honors:

Wendy W. Moe

Wendy W. Moe is a Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland.  She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence.   Professor Moe’s research has appeared in numerous leading journals.


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