Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus. Companies concurrently are monitoring for threats to their supply chains, such as the Ivory Coast cocoa supply.
The Twelfth Annual Frontiers in Services Conference attracted 163 marketing professionals and academics from 24 countries to the Washington, D.C., area October 23-26, 2003. The conference was held at the Robert H. Smith School of Business at the University of Maryland, and the Hyatt Regency in Bethesda.
Kalinda Ukanwa started the program in Fall 2013. Prior to that, Kalinda was an industrial engineer, financial analyst, and executive at digital, entertainment, and leisure firms such as Walt Disney, Citigroup, Viacom, and Kaplan. Her research interests are in developing quantitative marketing models to gain insight into
In Hye started the program in Fall 2013. Her research interests include consumer morality and social media usage behaviors.
Roland is well-read – as in, everyone has read Roland’s research. Roland Rust’s publications could fill an entire bookcase in McKeldin Library. His hundreds of peer- reviewed articles, the research citing his work, and his books, including Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, have changed the world of marketing.
More than 500 marketing experts from around the world attended the INFORMS 25th Annual Marketing Science Conference hosted by the Robert H. Smith School of Business, June 12-15, 2003. With 12 concurrent sessions and more than 400 presentations, the conference was the largest ever held at the school, and the largest Marketing Science Conference ever organized.
Faculty and Staff are invited to come learn about the features of the new Smith Intranet and how the intranet can be used in their day to day work at the Smith School.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with Anastasiya Pocheptsova to talk about her research that examines how consumers make purchasing and renting decisions.
Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.