Marketing

Jared Watson

Jared started the program in Fall 2013. While his research interests are widespread, he is primarily interested in persuasion, identity, branding, and decision-making.

terpAMA Excels at International Collegiate Conference

The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.

Smith School Business Summit Addresses Innovation

On March 28, 2014, at the North Marriott Hotel & Conference Center in Bethesda, Md., students, faculty and business professionals met for the third annual Smith School Business Summit. This year’s theme looked at innovation as an essential building block for the prosperity and survival of corporations. With more than 600 registered attendants, it was the largest Summit yet.

Ajay T. Abraham

Ajay T. Abraham joined the Marketing doctoral program in 2009. His substantive interests are pricing and morality, and his theoretical interests include perceptual salience. His dissertation is a multi-method examination of surcharge pricing, and his prior jobs have spanned marketing, research, teaching, teaching assistance, and technology at Microsoft, Indian School of Business, Wipro Technologies, UST Global, and M. A. College of Engineering.

Amazon Web Services in Education Grant Awarded to CCB

March 24, 2014 - The Robert H. Smith Center for Complexity in Business, in cooperation with the MS Program in Marketing Analytics, is excited to announce their first Amazon Web Services in Education grant of $3,800 USD of usage credits.  The grant was applied for by the Center’s Director, Dr. William Rand and will be used in Data Science, a course in Smith’s MS in Marketing Analytics curriculum.  This will give the Marketing Analytics MS students a chance to analyze big data using cloud computing.  

Congratulations to Top Graduating Seniors

Congratulations to the Top Graduating Seniors in each major for 2013-14! We will honor these seniors at our 14th Annual Robert H. Smith School of Business Undergraduate Awards Dinner later this semester.

Dean's Leadership Award: Stephanie Graf

Accounting: Kristen Ballou

Finance: Hrach Kelejian

Information Systems: Miles Dickinson

International Business: Claire Moriarty

Management: Sara Ali

Marketing: Lindsay Djuhadi

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