Marketing

Congrats to New Smith Alumni!

On Dec. 21, 2016, over 800 students graduated from the University of Maryland’s Robert H. Smith School of Business with PhD, MS, MBA, and BS degrees. The commencement ceremony was held at the Xfinity Center on the university’s College Park campus. You can watch the entire ceremony online.

12 Big Things That Will Shape Business in 2017

It's nearly New Year.It's almost a new year, and across the University of Maryland's Robert H. Smith School of Business, some prognosticating has begun. We asked a group of professors to look ahead at the trends and developments we might see in the next 12 months. They turned their focus to the stock market, tax policy, Amazon, McDonald's, finance, real estate, Obamacare and more. Here's what they said. Read more...

A Look Back at the Best Ads of 2016

H&M, "Come Together"Adweek's list of the 10 best ads from 2016 runs the emotional gamut. There is comedy. There's drama. There's even a bit of spy intrigue. If that mix sounds a little like the box office for any given year, that's no surprise, says Smith School marketing professor Henry C. Boyd III "More and more we are seeing spots that are more than a commercial. They are minimovies," he says. It's a trend that took hold with the popularity of YouTube, and it's one that's likely to be with us for a while. Boyd breaks down AdWeek's top 10 and what makes them so good. Read more ...

Toy Craze in an Egg: Why the Hatchimal Is Hot

www.hatchimals.comWhy do we want the things we can't have? In the toy market, especially in the holiday season, it's sometimes because demand just takes off like a flying reindeer, surprising Santa, and toy makers and everyone in between. We're referring, of course, to the Hatchimal, the small, furry, motorized creature that pecks its way out of its colorful plastic egg and sings "Happy Birthday." Store shelves and online retail sites have been widely cleared of the little coveted creatures, leaving parents scrambling. Read more...

Stunt Marketing or No, Domino’s Has Refurbished its Brand

Last week, Domino's Pizza delivered a pizza by reindeer in Japan. And before that, it started delivering pies by drone in New Zealand. Neither method is likely to become a mainstay delivery method for the Michigan-based pizza giant, but experts say that both demonstrate its willingness to adapt, to take some chances and to try a few gimmicks. The onetime target of late-night talk show jokes has stoked a comeback by focusing on its niche as a delivery innovator, with an Apple Watch app and a "Tweet a Pizza" system that lets customers order pizza by way of emoji. Read more...

No-Frills, Not Even a Carry-On: Would You Fly Basic Class?

United Airlines is the latest major U.S. airline to unveil a new price point for budget travelers – basic economy – a flight with so few perks its critics have dubbed it the "misery class." You’ll pay a reduced fare – basic economy is aimed at helping United steal back share from low-cost competitors – but, in exchange, you’ll be the last passengers to board, you’ll agree to whatever automated seat assignment you’re given at check-in (even if it means not sitting with your travel companions), and you won’t dare use the overhead storage compartments. It might be just the ticket for airlines, and for flexible travelers whose chief concern is price, says Smith School Professor Roland Rust. But what will it mean for United's brand? Read more...

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