Marketing

Mitigating Mobile Banking Risk: Tips from UMD-Smith Experts

Security-assessment firm IOActive recently identified security flaws in 40 mobile banking applications for iPhone and iPad that are used by some of the world's leading financial institutions. 

The alarm coincides with recent data showing that more than half of smartphone users on both the iOS and Android platforms frequently use their bank’s mobile site or app. 

Nominate Favorite Profs for Krowe Award

All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland's Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, Tyser Teaching Fellow, lecturer, adjunct, or Ph.D. student) for one of several Krowe Teaching Awards in areas of general excellence. 

The deadline for submissions is Feb. 26 and winners will be announced in May 2014.

Smith School Hosts 50 Students from Australia

The Office of Global Initiatives at the University of Maryland's Robert H. Smith School of Business hosted 50 Australian EMBA, MBA, and undergraduate students from RMIT University in Melbourne – one of Australia’s most highly-ranked business schools – from Jan. 4-18, 2014, in College Park. The students, most of whom had never been to the United States, traveled to Maryland to experience business education in an American setting and immerse themselves in U.S. business culture. 

Smith Marketing PhD Student Wins Dissertation Competition

Hongshuang (Alice) Li, a doctoral student at the University of Maryland’s Robert H. Smith School of Business, is one of four winners of the 2013 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition. Her study will be published as “Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment," in the Journal of Marketing Research.

Conspicuous Branding is Annoying

If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use. 

According to the study, people boasting the brands they use in a conspicuous manner – such as name-dropping their designer handbag label or wearing Gucci sunglass indoors – is a turn-off for many others.

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