Marketing

Fourth Annual Netcentricity Conference Focuses on E-Markets

This year, the Robert H. Smith School of Business dedicated its Fourth Annual Netcentricity Conference, held on April 23, to the discussion of the Future of Electronic Markets. Panelists and participants included nationally and regionally respected e-marketers, professors of information technology and e-commerce, e-government program directors, researchers, and MBA students. The conference featured state-of-the-art multimedia presentations and timely research initiatives that demonstrated how important digital and information technology has become in our lives.

Smith's Marketing Program Cited Among 13 Best by BusinessWeek Onlinev

BusinessWeek online's "MBA Insider" cites the Smith School as one of 13 business schools receiving "high marks from graduates for exceptional marketing coursework as part of an MBA." The "MBA Insider," recently introduced by BusinessWeek, is a premium online guide that gives readers detailed information about b-school programs, applications, interviews, admissions, alumni advancement and other topics of interest to potential MBA students.

Freshmen Present Plans to Corporate Sponsors at Strategy Board Competition

Showcasing their business savvy for more than a dozen high-powered companies, 72 freshman College Park Scholars (CPS) students competed in the 6th Annual Strategy Board Competition, on Dec. 11, 2003. In the competition, student teams study and make strategic recommendations for real-world companies. Each team illustrates its recommended strategy on a display board, which is evaluated by a team of three judges, including a representative of the company.

UMD-Smith Experts Comment on Ebola Social Media, Supply Chain Implications

Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus. Companies concurrently are monitoring for threats to their supply chains, such as the Ivory Coast cocoa supply.

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