Roland T. Rust, chair of the marketing department at the Robert H. Smith School of Business, was recently named editor of the prestigious Journal of Marketing. This journal has been ranked number one in two of the last three surveys of major marketing journals. It is the oldest and most frequently cited journal in the marketing field and enjoys unique impact and visibility with the international marketing community. The journals broad audience ranges from academic members to the business community in the marketing field. Rusts term will run from July 1, 2005 to June 30, 2008.
The Robert H. Smith School of Business is pleased to announce the addition of 21 new PhD candidates in fall 2004, bringing the total number of students in the doctoral program to 115. This years students come to Smith from the United States as well as India, Turkey, China, Canada, Israel, Brazil, Singapore, and Taiwan.
This year, the Robert H. Smith School of Business dedicated its Fourth Annual Netcentricity Conference, held on April 23, to the discussion of the Future of Electronic Markets. Panelists and participants included nationally and regionally respected e-marketers, professors of information technology and e-commerce, e-government program directors, researchers, and MBA students. The conference featured state-of-the-art multimedia presentations and timely research initiatives that demonstrated how important digital and information technology has become in our lives.
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics
Last month five Smith MBAs -- Jayaraman Anantharam, Ryan Fleming, Lea Kleinschmidt, Catherine Philbin, and Estella Y.J. Rong -- participated in the Fifth Annual Kenan-Flagler Marketing Case Competition at the University of North Carolina.
On Wednesday, February 18, 2004, the American Marketing Association presented an extraordinary opportunity to learn about the challenges facing the retail industry firsthand from Frank Guzzetta, CEO and president of Hecht's.
BusinessWeek online's "MBA Insider" cites the Smith School as one of 13 business schools receiving "high marks from graduates for exceptional marketing coursework as part of an MBA." The "MBA Insider," recently introduced by BusinessWeek, is a premium online guide that gives readers detailed information about b-school programs, applications, interviews, admissions, alumni advancement and other topics of interest to potential MBA students.
Showcasing their business savvy for more than a dozen high-powered companies, 72 freshman College Park Scholars (CPS) students competed in the 6th Annual Strategy Board Competition, on Dec. 11, 2003. In the competition, student teams study and make strategic recommendations for real-world companies. Each team illustrates its recommended strategy on a display board, which is evaluated by a team of three judges, including a representative of the company.
Retailers in Delay-Negotiating Mode Risk Losing Valuable Data Access, UMD Smith Experts Say
THREE KEYS TO FAST, CHEAP AND RELIABLE SOCIAL MEDIA INTELLIGENCE