The Federal Trade Commission has revised its guidelines for developing apps targeting children. The move follows an FTC lawsuit against Amazon for allowing its apps to be too accommodating for children to make online purchases without parental consent.
Congratulations to first-year Smith MBA Donald Wood who, along with a team of students from business schools across the United States, won third place in the annual Simon Marketing Case Competition.
Roland Rust to Receive Academy of Marketing Sciences Top Award
For more than 20 years, the Smith School has been honoring and rewarding outstanding faculty members, instructors and PhD students for their teaching excellence.
College Park, Md. January 8, 2007 - Rebecca Hamilton, assistant professor of marketing at the University of Maryland's Robert H. Smith School of Business has been identified by the Marketing Science Institute (MSI) as among a select group of scholars most likely to become the marketing fields next generation of leaders.
Last week (June 26-29, 2014), academic experts and business leaders from countries around the world gathered in Miami, Florida, for the 23rd Annual Frontiers in Service Conference, hosted by the School of Business Administration at the University of Miami.
John began the program in Fall 2008. His research interest are within quantitative models and marketing strategy with an economics perpsective. Specifically, his research explores substantive econometric models of firm marketing activity, financial models and asset pricing in marketing, firm communications, advertising, social media, and digital marketing.
Jared started the program in Fall 2013. While his research interests are widespread, he is primarily interested in persuasion, identity, branding, and decision-making.
The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.
Hank Boyd talks about the Winter Olympics marketing opportunities. [VIDEO]