Showcasing their business savvy for more than a dozen high-powered companies, 72 freshman College Park Scholars (CPS) students competed in the 6th Annual Strategy Board Competition, on Dec. 11, 2003. In the competition, student teams study and make strategic recommendations for real-world companies. Each team illustrates its recommended strategy on a display board, which is evaluated by a team of three judges, including a representative of the company.
Retailers in Delay-Negotiating Mode Risk Losing Valuable Data Access, UMD Smith Experts Say
THREE KEYS TO FAST, CHEAP AND RELIABLE SOCIAL MEDIA INTELLIGENCE
Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus. Companies concurrently are monitoring for threats to their supply chains, such as the Ivory Coast cocoa supply.
The Twelfth Annual Frontiers in Services Conference attracted 163 marketing professionals and academics from 24 countries to the Washington, D.C., area October 23-26, 2003. The conference was held at the Robert H.
Jane Frank, director and owner of the McLean, Va.-based Worlds of Wonder art gallery, has pledged $500,000 to the Smith School of Business, to honor the contributions of her husband, the schools dean. In recognition of the gift, the school has named its largest auditorium the Howard Frank Auditorium.
Kalinda Ukanwa started the program in Fall 2013. Prior to that, Kalinda was an industrial engineer, financial analyst, and executive at digital, entertainment, and leisure firms such as Walt Disney, Citigroup, Viacom, and Kaplan. Her research interests are in the quantification of fun--developing quantitative marketing models to gain insight into the consumption of digital, entertainment, and leisure activities. Kalinda is a recipient of the University of Maryland Graduate School University Fellowship.
In Hye started the program in Fall 2013. Her research interests include consumer morality and social media usage behaviors.
Roland is well-read – as in, everyone has read Roland’s research. Roland Rust’s publications could fill an entire bookcase in McKeldin Library. His hundreds of peer- reviewed articles, the research citing his work, and his books, including Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, have changed the world of marketing.
More than 500 marketing experts from around the world attended the INFORMS 25th Annual Marketing Science Conference hosted by the Robert H. Smith School of Business, June 12-15, 2003. With 12 concurrent sessions and more than 400 presentations, the conference was the largest ever held at the school, and the largest Marketing Science Conference ever organized.