A team of undergraduates at the Robert H. Smith School of Business, University of Maryland, placed second and took home $2,000 in the General Motors “GM&U” Marketing Challenge. The challenge: create an integrated marketing communications plan for GM’s new College Discount Program. Out of the 49 campuses and two rounds of scoring, Maryland was one of three universities selected to travel to Detroit in December 2009 to present at the General Motors headquarters. Syracuse University came in first place, and Drexel came in third.