Wedad Elmagrabhy, associate professor of management science, received her PhD from the University of California at Berkeley. Her current research interests are the design of competitive procurement auctions in business-to-business markets and pricing in markets where buyers behave strategically.
When Larry Biess was recruited to CSX, he was only vaguely aware of the many facets of CSX’s day-to-day operations. Nearly two decades later, Biess is Director of Operations Support Systems at the $11.8 billion transportation company, which provides traditional rail service as well as the transport of intermodal containers and trailers.
I remember a time when researchers who wanted to study human behavior had to use one-way mirrors and paper-and-pencil surveys. These days, my faculty don’t want to just ask people what they think of a product. They want to watch people use a product, and evaluate how they react to it.
Research by Sunil Mithas
IT Flexibility Increasingly Drives Effective B2B Partnerships in Era of Cloud Computing and Big Data
Major deals can fall apart when IT systems are inflexible, and the implications are significant for firms' strategies and competitive performance.