U.S. motorists wasted $2 billion in 2015 on premium gasoline that did nothing to improve vehicle performance, a new AAA study shows. Despite the fancy-sounding name, "high-octane" fuel only makes a difference in cars designed for it — which isn’t your Kia Forte. Smith School marketing professor Yajin Wang, who studies the psychological effects of luxury consumption, understands the urge to pay 50 cents more per
Sep 22, 2016
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Sep 22, 2016
Chocolate and caffeine – always a winning combination, but even tastier when consumed for a good cause! Students in the Social Innovation Fellows program at the University of Maryland's Robert H. Smith School of Business were very popular at Van Munching Hall’s front desk earlier this week when they gave out cups of Fair Trade iced coffee and chocolate along with information about mental health services available on campus. Donations were welcome, with all proceeds going to the UMD’s Counseling Center.
Sep 22, 2016
On Sept. 12, 2016, the University of Maryland’s Robert H. Smith School of Business celebrated its partnership with the Maryland Department of Commerce by hosting a discussion about "Maryland Open for Business" with Mike Gill, Secretary of the Maryland Department of Commerce, and Smith School Dean Alex Triantis. More than 100 students, faculty, staff, and local partners attended the event, which was sponsored by the school’s Center for International Business Education and Research (CIBER) and Office of Global Initiatives (OGI).
Sep 21, 2016
World Class Faculty & Research
The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch. But beware of “feature fatigue,” a term coined at the Smith School in a 2006 study co-authored by marketing professor Roland Rust. The concept is based on the notion that, while
Sep 20, 2016
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Victor Mullins, associate dean of the undergraduate program at the University of Maryland's Robert H. Smith School of Business, recently interviewed Smith Senior Vincent Iyoriobhe '17 to discuss how he is “embracing his experience” during his Smith Journey. Vincent is in the process of earning a Bachelor of Science in Finance and Information Systems. Vincent has interned with the Royal Bank of Canada, General Electric and Bank of America Merrill Lynch. He is also an Equity Analyst for the Lemma Senbet Fund.
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