Apple is foregoing its customary blockbuster, in-store release of a new device with its Apple Watch. Smith marketing professor P.K. Kannan says the exclusive online rollout is more like the approach of a luxury goods maker. Kannan explains the strategies, and why it makes sense for Apple. Read more...
Economists point to the rural parts of Africa, India, China, Eastern Europe and other developing markets as the next frontier for big multinational corporations. But the challenges of selling products and services to consumers in these environments go way beyond effective marketing campaigns. And it’s more than just swapping out features to suit local tastes. New research co-authored by Smith professor Judy Frels
Teams from top U.S. MBA programs competed to provide the best set of recommendations to the Global Alliance for the Improvement of Nutrition (GAIN) in the University of Maryland’s Robert H. Smith School of Business inaugural Emerging Markets Forum Case Competition, held April 10, 2015, at Smith’s Washington, D.C., campus.
Borrowers live or die by their FICO scores — numbers that offer a snapshot of how reliable they've been in paying back their debts. But some 53 million Americans don't have such scores because their credit history is thin or nonexistent. Now the Fair Isaac Corporation (aka FICO), is testing a new measure that would open up credit to many of these people. Smith professors Cliff Rossi and Siva Viswanathan offer insights.