News at Smith

Sep 30, 2014

Career setbacks hit U.S. women harder than men, but a new study from the Smith School provides clues for closing the gender pay gaps that persist in corporate America.

Sep 30, 2014

Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).

Sep 30, 2014
World Class Faculty & Research

Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.

Sep 30, 2014
World Class Faculty & Research

Digital piracy has persisted in the past decade. In the music world, the Recording Industry Association of America claims illegal downloads annually drain $12.5 billion and 70,000 jobs from the U.S. economy.

Sep 30, 2014
World Class Faculty & Research

Do not wait for permission to be a leader. J. Gerald Suarez, Smith School Professor of the Practice in Systems Thinking and Design, says individuals can take charge of their future and act as leaders, regardless of their positions within an organization.

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