Fourteen undergraduate students are in Australia this summer as part of a 10-week program led by Mary Harms, associate clinical professor of marketing. The first two weeks were spent in Melbourne, where the students earned three credits for an upper-level BMGT marketing course. Afterwards, Smith students began working at internships in and around Sydney.
A recent feud between singer Taylor Swift and Apple should help government regulators realize that digital music is not a public good like electricity. Swift taking Apple Music to task for not paying artists royalties for songs streamed during a three-month free trial attests to the power of a few strong artists to dictate to the channels. It also illustrates free market dynamics, Smith School professor P.K. Kannan
If India models China, it can similarly affect the global economy. India aims to increase its manufacturing contribution to its GDP from 17 percent to 25 percent within the next decade. The initiative, dubbed “Make India,” is the “only way India can create highly productive jobs for the 10 million-plus youngsters who join the country's labor force each year and the much larger number of farmers who need to move from working the
Improvisation and contingency planning are fundamental to business survival because challenges can appear at any turn — like in a zombie apocalypse, Smith School professor Oliver Schlake says.
Shareholders will vote Wednesday on the formation of Kraft Heinz, which would emerge as the world’s fifth-largest food and beverage company pending legal hurdles. The merger would bring popular brands such as Oscar Mayer, Planters, Kool-Aid, Ore-Ida, Bagel Bites and Classico under the same roof. While most consumers won’t notice any difference at the supermarket, the blockbuster deal will stir interest in an industry that many