Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.
Digital piracy has persisted in the past decade. In the music world, the Recording Industry Association of America claims illegal downloads annually drain $12.5 billion and 70,000 jobs from the U.S. economy.
Smith will take center stage Oc. 9-11, 2014, when female business leaders and students from around the world gather for the MBA Women International Conference and Career Fair in Washington, D.C.