Though it was Leo Van Munching Sr. who introduced Heineken to the United States, it was his son who brought the company’s marketing strategy into the modern age. “While his father felt that Heineken was a serious brand for serious beer drinkers, Van Munching Jr. encouraged a more fun, humorous take on the brand that attempted to appeal to a younger generation, while never losing Heineken's focus on quality,” says Smith School
Join the Center for Social Value Creation and the Robert H. Smith School of Business at the Eighth Annual Social Enterprise Symposium (SES) on Friday, March 4, 2016. Covering a range of topics from corporate sustainability to social entrepreneurship, SES explores the role of business in creating economic prosperity and lasting social and environmental change.
Amazon does it. So do Jimmy John's and many other companies. They require new employees to sign noncompete clauses, a practice now being pushed on low-income workers, limiting their freedom in the labor market. In a recent set of projects, Smith School professor Evan Starr has surveyed some 11,500 U.S. workers about their experiences with noncompetes.
Tesla's fourth-quarter loss nearly tripled, to $320.4 million, but many investors remained besotted with the cutting-edge electric car company. Its stock has risen 16 percent since the Feb. 10 earnings announcement. Still, Tesla is burning through cash quickly, and the Smith School's Brent Goldfarb sees a tough road ahead for the Silicon Valley darling.
The Center for Leadership, Innovation, and Change (CLIC) at the Robert H. Smith School of Business at the University of Maryland will be co-sponsoring an engaging discussion on Unconscious Bias with several MBA student organizations including the Smith Association of Women MBAs (SAWMBA), the Black MBA Association, the Latin American MBA Student Association (LAMBASA), and the Smith Pride Alliance on Feb. 22, 2016.