Herndon, VA – August 5, 2009 – There is a silver lining to the continuing recession for the majority of small businesses, with two-thirds of owners reporting they are finding new ways to operate more efficiently. This finding is revealed in the latestSmall Business Success Index™, an ongoing measurement of the overall health of U.S.
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Entrepreneurs begin their ventures lacking a lot of things—employees, funding, customers, technology. A large part of their success relies on their ability to get these things, and that depends in large part on the entrepreneur’s ability to network with people and organizations that can provide them with everything from further connections to equipment to good advice.
In the 10 years that Lawrence Gordon, Ernst & Young Alumni Professor of Managerial Accounting and Information Assurance, has spent pondering the economic issues related to cybersecurity, the risks have changed significantly. Businesses and government agencies no longer have to worry about teen hackers taking a shot at their organizations for bragging rights.
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For companies to stay one step ahead of the competition they need to be innovative – one way to do that is to rethink business models to incorporate sustainability. This can lead to new efficiencies that add to the firm’s bottom line, make customers happy and lessen environmental impact as well.